Top ten Greatest-Marketing Vehicles: March 2014


The final month of winter continued to be a tough one particular for many automakers. Bad climate by means of huge swaths of the country dampened product sales in many regions buried below snow and ice. March capped off a weak product sales quarter, which saw inventories swell and incentive investing boosted to lure customers into showrooms. The past month proved that indications of spring are ultimately on us, and for some automakers the thaw came early to dealers across the U.S., especially people offering trucks and luxury vehicles.

Best 10 Ideal-Marketing Cars: February 2014

In truth, trucks led much of the sales gains for March, with specifically powerful performances from Ram, Ford and Toyota. The Ram brand had its best month for pickup sales in a decade, and the brand as a total posted a 29 percent acquire year-above-year in March versus March 2013. Ford’;s F-Series was up as effectively, jumping 5.1 % for the month, whilst Toyota’;s Tundra posted its greatest sales month given that August 2008. The Chevrolet Silverado noticed a 6.8 percent acquire, even though the GMC Sierra product sales have been up by 22 percent.

Luxury brands did really properly also, with practically each brand reporting increased revenue for March — some of them significantly larger. By percentage achieve, Lincoln actually led the area with a 31 % boost thanks to improved income of the MKZ — but March’;s volume of less than 9,000 cars for the entire brand nonetheless makes Lincoln a fringe player. Lexus saw income climb 23 percent BMW was up 19 percent, and even Porsche noticed a 9 percent improvement compared with March 2013. Acura noticed a achieve of practically 15 %, driven by the redesigned MDX, which itself was up far more than 80 percent from March 2013. Only Cadillac noticed a decline SRX and CTS gains weren’;t enough to conquer important drops in the ATS, XTS and Escalade sales.

The well-liked midsize sedan class noticed a mixed performance compared to February’;s lackluster revenue. Major the way once more is the Toyota Camry with an eleven.4 % climb to just significantly less than 42,000 automobiles more than March 2013’;s numbers. The Camry reclaimed the ideal-offering title for March from the Nissan Altima. The Altima noticed a small 4.9 % drop to keep in 2nd area in the midsize sedan group, but Ford’;s Fusion had its ideal income month ever, up 8.8 percent to virtually 33,000 cars for the month. The Honda Accord noticed a sales decline of 7 % to just much less than 34,000 cars, virtually tying the Fusion. But that improvement in Fusion product sales could have come at the cost of other Ford autos, with sales of the Target, Fiesta and Taurus lagging.

Basic Motors’; recall woes and congressional hearings didn’;t look to dampen March income, with the organization posting a 4.1 % general achieve for the month. Revenue of the company’;s Chevrolet vehicles didn’;t seem to be to be appreciably affected both, with the Malibu, Cruze, Sonic and Spark all posting gains. The Corvette was specifically well-liked with a 230 percent jump, despite the harsh winter circumstances in a lot of the country. With focus on the GM recalls only receiving stronger, we’;ll see how GM fares in April.

Right here are March’;s top 10 very best-sellers:

March-14-sales photograph by Evan Sears

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