The 2015 Toyota Camry Desires to Be Just as Well-liked, Not as Dull

It is tough to overestimate the value of the uninteresting previous Toyota (7203:JP) Camry. Last 12 months, Toyota offered about 408,000 Camrys in North America—the most significant share of the biggest category (midsize vehicles). Honda (HMC), by comparison, offered 365,000 of its Accord, the subsequent closest model in the group.

Vehicle engineers in common are paying out a lot more consideration to design, and Camry competitors this kind of as the Ford (F) Fusion and the Nissan (7201:JP) Altima have earned praise for being much less dull (which is a great deal to inquire of a sedan). The Camry, final overhauled for the 2011 model yr, just received an additional encounter-lift. The 2015 model it unveiled at the New York Car Display this week was an ambitious (and no doubt costly) improve. We cornered John Krafcik, a former chief executive of Hyundai (530:KS) North America, and asked him to stroll us about the new Camry and point out the most notable adjustments. Here’s what caught his eye:

General impression: “They’ve gone bolder at a time when some of their rivals have made the decision to smooth things out and type of quiet issues down. It is fascinating to see that dynamic. … I consider it’s wonderful from a design-trajectory standpoint.”

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