Challenge to offer bonus funds for series that will consist of Daytona, Sebring, Watkins Glen, Petit Le Mans
Published on January 4, 2014
Rick Dole – Tequila Patrón will sponsor a 4-race North American Endurance Cup and carry on its sponsorship of Intense Velocity Motorsports in the Tudor United SportsCar Championship.
IMSA on Saturday announced a multiyear agreement that helps make Tequila Patrón the title sponsor of a 4-race North American Endurance Cup that will highlight the IMSA Tudor United SportsCar Championship starting with the 2014 season.
The 2014 Tequila Patrón North American Endurance Cup encompasses the 4 iconic endurance races in the Tudor Championship, which includes the Rolex 24 at Daytona at Daytona Worldwide Speedway on Jan. 25-26 the Mobil one Twelve Hrs of Sebring at Sebring Global Raceway on March 15 the Sahlen’;s 6 Hours of The Glen at Watkins Glen Worldwide on June 29 and the 1,000-mile or 10-hour Petit Le Mans at Street Atlanta on Oct. 4.
In addition, Tequila Patrón will carry on its major sponsorship of the 2-auto Extreme Speed Motorsports group in the Prototype (P) class, as well as its title sponsorship of the United SportsCar event on the streets of Lengthy Seaside, Calif., on April eleven.
“After a proud historical past with the American Le Mans Series, we’;re extremely excited and honored to proceed our help of the Tudor United SportsCar Championship and sponsorship of the Tequila Patrón North American Endurance Cup,” said Stephanie Rivera, motorsports manager at Patrón Spirits. “This enormously competitive, energetic planet-class racing really captures what our substantial top quality, ultra-premium luxury spirits are all about.”
The Tequila Patrόn North American Endurance Cup rewards the leading-executing teams, drivers and producers over 52 hrs of endurance racing. This endurance competitors will function an further purse of $ 300,000, with $ 100,000 going to the Prototype (P) and GT Le Mans (GTLM) championship-winning teams and $ 50,000 for the Prototype Challenge (Pc) and GT Daytona (GTD) team champions.
“At the outset of the procedure to merge the American Le Mans Series presented by Tequila Patrón and the Grand-Am Rolex Sports Car Series, we established a aim of providing considerable options for our present advertising and marketing partners, and especially so with our title partners,” stated IMSA President and Chief Operating Officer, Scott Atherton. “Today we are thrilled to announce we have accomplished our goal with the confirmation of this title partnership for the Tequila Patrón North American Endurance Cup.
“Tequila Patrón played a significant function in the success of the American Le Mans Series above the previous decade, and (Patrón Spirits International CEO) Ed Brown was instrumental in bringing together (Grand-Am Founder) Jim France and (American Le Mans Series Founder) Don Panoz to generate what we now know as the Tudor United SportsCar Championship. With that in mind, we could not be a lot more pleased to verify Tequila Patrón continuing its involvement in a really considerable and multi-faceted position. Tequila Patrόn will proceed to have its title on some of our most beneficial assets.”
The 2014 TUDOR Championship opens at Daytona International Speedway in Daytona Seashore, Fla. with the 52nd Rolex 24 at Daytona on Jan. 25-26, 2014.
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