SRT Viper production halted amid slow income: 14-month supply of Vipers at dealers blamed on winter layoffs to comply with

14-month provide of Vipers at dealers blamed on winter layoffs to adhere to



Chrysler has made the decision to suspend production of the SRT Viper for a least 2 months, citing slow product sales. The move is anticipated to consequence in layoffs of 91 hourly employees at Chrysler’;s Conner Avenue Assembly plant in Detroit.

Back in October of 2013, Chrysler minimize Viper manufacturing by a third, citing slow revenue and increasing inventories.

We usually knew the SRT Viper was a bit of a niche automobile, although the nationwide sales figures for the first 2 months of 2014 gave a glimpse at just how gradually the Viper was trickling out of dealer showrooms. Just 91 examples of the sports auto were sold throughout January and February of this year, and as of March 1, dealers reported an unsold stock of 756 cars — a 412-day supply. The pace of income throughout the first 2 months of this yr functions out to fewer than 2 autos obtaining new houses every single day, on average. A record winter might be to blame for this, as a parade of snowstorms most likely depressed Viper revenue across the nation. With subzero temperatures persisting throughout the upper half of the nation properly into the month of March, the slow pace of sales could be a natural outcome.

Chrysler was keen to stage that the Viper was never ever intended as a mass-industry automobile, and that a grand complete of 29,000 examples have been produced in the course of its 20-yr background — a minor a lot more than 1,000 autos per 12 months on average. Nevertheless, the recent supply of unsold autos stretches 14 months, which is a bit as well considerably even for the unique Viper.

Some are pointing fingers across town blaming modest SRT Viper income on the Chevrolet Corvette. The Vette recorded 2,261 product sales in January and 2,438 in February, for a complete of 4,699 units in excess of that exact same time time period.

Production of the Viper is set to shut down April 14, and will resume on the week of June 23 of this 12 months.

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