A number of weeks in the past, Nissan was forced to situation a corporate apology for overpowering NFL telecasts and other Tv displays with the same advertisement for the new model of its Nissan Rogue.
But guess what? February sales results demonstrated that Nissan’s blanket-marketing method for its improved crossover — so annoying to some media pundits and other individuals — was exactly the correct technique.
Nissan Rogue revenue enhanced by 72 percent in February over the year earlier, when the brand was promoting an earlier model of the vehicle. Nissan sold more than 17,000 Rogues in the month, generating the nameplate the 2nd-highest-volume automobile in the total Nissan lineup, by far, soon after the bread-and-butter Altima sedan.
Like January, Rogue product sales of more than 31,000 units for the year-to-date had been a whopping 64 % ahead of a year earlier.
A year in the past, Rogue ranked only No. 4 in February revenue among all of the company’s nameplates. Nissan executed a major upgrade of the automobile precisely simply because, as its primary entry in the sizzling compact-crossover market place, Rogue carried outsized value.
In flip, Rogue’s revenue surge in February was the important to a powerful month to month functionality by Nissan amid a flat total market place and significant shortfalls by several brands, most of which had been blamed on the significant winter.
Nissan revenue in February rose by 17 %, and the organization total (which includes Infiniti) now has replaced American Honda as the No. 5 automaker in the United States, via February. The Nissan brand bumped the Honda brand to become No. 4 behind Ford, Chevrolet and Toyota.
This kind of final results are only child steps in the surge that Nissan is trying to engineer for its brand in a demanding U.S. marketplace that might without a doubt — climate-induced 1-offs aside — be slowing down a bit.
And the Rogue’s boffo product sales efficiency seems to have justified Nissan’s mind-boggling the U.S. airwaves about 2 months ago with the ad — every person is aware of it by now — that depicted the new Rogue leaping onto the back of a commuter train to illustrate with hyperbole that it is a fun and capable drive.
At the time, however, it wasn’t as well pleasant for Nissan to deal with the blowback to the incessant working of that single commercial.
Typical was this Tweet by Jane Wells, a CNBC Los Angeles reporter: “In a Wells administration, ne2rks can only run the Nissan Rogue ad once an hour.”
Soon Nissan was issuing tweets of apology in response to certain personal complaints but with this standard tone: “Sorry. We hear you. May possibly have been a small Too excited about the Rogue. Doing work w/ ne2rks to present much less this wknd. Our bad!”
Rogue’s January and February product sales imply in no way having to say you’re sorry … yet again.