The 5 million men and women in Japan who hold motorcycle licenses have made that country Harley-Davidson’;s second-biggest market place after North America. But there are 80 million men and women in Japan with a driver’;s license, and the company’;s Tri Glide trike has made the Harley expertise obtainable to that “rich trove of untapped demand” this month for a base value of 4 million yen ($ 39,000 US).
Japan categorizes 3-wheeled motorcycles as vehicles and riders never need to dress in helmets, nor do they encounter any highway restrictions. That makes it a nearly painless way to consider out a motorcycle and for these with Simple Rider dreams, “It truly is a comparatively easy way into Harley-Davidson” according to the guy in charge of the Japanese outpost.
2-wheeler sales numbers there have dropped in Japan each and every year for the past 26 many years, whereas Harley posted a one particular-percent boost in 2013. The Tri Glide ought to also assist Harley proceed to fight the decline – as will its India-built Street motorcycle arriving later – and lessen the balance-sheet reliance on North American revenue.