Opel, Standard Motors’; troubled German brand continues its quest to reinvent itself and discover sound profitability. In the program of that metamorphosis, the business has a bit of good information/poor information right now. The great news is, it will after once again get started screwing collectively Buick models for the American marketplace. The poor information, even though, is that it is being shut down in however an additional country, China.
Let us commence with the excellent news. The last automobile Opel’;s Ruesselsheim factory created for the North American industry was the early run of the then-new Regal, which is primarily based heavily on the Opel Insignia. Manufacturing ran for just above 2 many years, from 2009 to 2011, ahead of moving production to Oshawa, Ontario.
Now, thanks to a 245-million-euro investment (just in excess of $ 336 million), Opel will kick off production of a unspecified model for the US in the “2nd half of the decade,” according to Automotive Information. According to Opel, the new model will be announced prior to the finish of 2014. You can begin your speculation about this new model down in Comments (we’;re wagering it’;ll be the Cascada convertible, offered here beneath the Buick umbrella).
As for Opel’;s China presence going away, this one is not a surprise. Opel offered just 4,365 automobiles in the PRC in 2013, although corporate cousin Buick offered 810,000. Taking into consideration the Middle Kingdom’;s considerably greater population, this is arguably an even bigger failure than the brand’;s collapse in Australia, exactly where it offered just 1,530 autos in excess of a 10-month span. Opel was carrying out so poorly, in truth, that it rebadged one particular of its most popular designs, the Adam supermini, as a Buick.
“This is a lengthy overdue decision,” Opel’;s CEO, Karl-Thomas Neumann, mentioned in a statement. “It would have cost hundreds of millions of euros to raise awareness of the Opel brand [in China] and to broaden the distribution ne2rk.”