In the month top up to prom, the regional cops would put a automobile that had been totaled in a drunk driving accident in front of my higher school. It was accomplished as a way to deter drunk driving and Mothers Towards Drunk Driving (MADD) had been behind it. I am not certain how effective it was, as youngsters will be youngsters after all, but from my standpoint it was the 1st time I would seen non-traditional marketing. I didn’;t even know it was named that but I knew I wanted to do it for a residing. (Getting a copywriter mum didn’;t aid both.)
This hard work is far from getting just a boring outdated totaled vehicle. NRMA insurance coverage, WhybinTBWA Sydney and Digital Arts Ne2rk Sydney took that idea and injected it with development hormones right up until it grew to become a popup shop for a real immersive encounter. Not only do you see a crashed auto, but also get to consider out (virtually) what it feels like to be a crash check dummy, get a driver concentration check, and so significantly much more. If you come about to be in Sydney Australia March 18-27 2014, you must head above to 65 York Street, to check out it out in man or woman.
Actually nice idea.