We could be in for a massive push from Nissan in the manufacturing realm if Vice President of US Sales and Marketing Fred Diaz has anything to say about it. Speaking to the Automotive Press Association not too long ago, Diaz (above) expressed a need to construct some 85 percent of the autos Nissan sells to Americans in the US, claiming it will occur “in the really close to long term.” Nissan has previously moved to improve exports of its US-built products, and in 2013, it created just above 76 % of the models it offered in this market place within our country’;s borders.
“Any problems of us taking benefit of the value of the yen, we want to dispel that,” Diaz informed reporters, pointing out the contentious situation of currency manipulation. There is also the clear aim of positive PR – Americans like things made in America, and they like companies that invest in America. Diaz is rapid to level out that Nissan had done just that: “While a good deal of individuals retrenched [during the economic downturn], as an alternative we leaned into it and we continued investing and in fact created over $ 5 billion in investments, bringing a lot of manufacturing from Japan to the United States and to Mexico,” Diaz said, pointing out that Nissan has aided produce 8,000 jobs by means of its investments.
Nissan runs 3 factories in the US, 2 in Tennessee and a single in Mississippi. Amongst the 3, production is up 22 %, whilst the overall exports from the facilities have elevated by 100,000 units, Diaz advised reporters.
Nevertheless, there is explanation to feel that Nissan’;s purpose of sourcing 85 % of the vehicles it sells in the US from the US is going to be hard to attain, in accordance to The Detroit News. “We see them forecast for 1.15 million in 2014, which is somewhat up from 2013. But we see them flat all through the rest of the decade,” Stephanie Brinley of IHS Automotive advised the newspaper. “Compared to some of the other organizations, there is not as many new additive goods coming.”