Nissan stays edgy with refreshed Juke


The 2015 Juke will get a redesigned front grille to match what is now the signature Nissan V-shaped front.

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GENEVA — 4 years right after introducing a modest crossover with a polarizing layout, Nissan Motor Co. strategies to change as tiny as feasible on the 2015 Juke.

Except to make it a bit much more polarizing.

Concerned that competitors are now creeping into the Juke’;s segment, which some observers as soon as criticized as odd hunting boxes on wheels, Nissan would like to move deeper into the seem – not mellow it out, says Andy Palmer, Nissan’;s international solution preparing czar.

Nissan unveiled the refreshed Juke at the Geneva Motor Demonstrate in advance of the car’;s European launch this summer time. U.S. showrooms will get it in the 2nd half of this yr.

“You adore it or you hate it,” Palmer told reporters in Geneva. “When we showed the unique idea here a number of years ago, no one believed that we would ever build it.

“Juke wants to describe what Nissan stands for — which is a small bit left-area, a minor bit different. Certainly not in the model of other Japanese and Asian rivals.

“It looks to be working,” he mentioned. “We did rather well in the United States last month.”

Meant as a low-volume niche automobile that mixed a crossover with a compact sports activities auto, the Juke has exceeded Nissan’;s product sales expectations. Throughout the world, product sales have totaled 420,000 in 4 many years, like 38,157 in the United States last year.

Palmer mentioned the Juke has turn into the brand’;s best-carrying out model for conquests, with 85 % of its consumers migrating from other brands.

He stated it was critical to keep the model’;s unique sense of polarization.

“You have your mainstream vehicles, your Versa, Sentra and Altima,” Palmer mentioned. “But you also require some outliers that truly demonstrate the identity of the auto organization.”

The 2015 version will get a redesigned front grille to match what is now the signature Nissan V-shaped front.

Both the front and rear received a lot more cladding under the bumper. The rear lamps have been redesigned into a boomerang shape with LED lights, which also went into the door mirrors and daytime working lights.

The compact also picked up forty percent much more luggage room.

The Juke’;s inside trim and motorcycle fuel tank-inspired center stack are now accessible in a variety of colours that can be separate from the car’;s exterior color.

“Considering that we launched the Juke, there have far more than a handful of pretenders,” Palmer stated of other entries in the modest sports activities-crossover section considering that 2010, “despite the fact that I never think any of them has come near to our edginess.”

You can reach Lindsay Chappell at

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