Nissan sales rise 16% on light truck volume

FEBRUARY U.S. Car Income

Nissan Motor Co. posted a 16 % rise in U.S. revenue last month, with models such as the redesigned Rogue crossover, Frontier pickup and Altima sedan driving the gains.

Revenue at the Nissan division rose 17 % and Infiniti deliveries sophisticated 6 percent, the organization stated in a statement previewing its results. The Nissan brand has now set a monthly U.S. sales record in eleven of the last twelve months.

Total, Nissan North America’;s vehicle sales rose 8 percent and light truck volume surged 31 percent.

Income of the Rogue jumped 73 percent, Altima deliveries superior eleven % and Frontier volumes rose 112 %.

Fred Diaz, Nissan’;s senior vice president for U.S. sales & advertising, elements and services, mentioned sturdy retail demand for Nissan’;s core models led the gains “despite the frigid temperatures and climate-associated issues.”

Other automakers will report February income final results later on these days. Amid significant automakers, Nissan was anticipated to join Chrysler Group in posting the biggest percentage gains. Analysts forecast volumes will fall at Standard Motors, Ford Motor Co., Toyota Motor Corp. and Honda Motor Co.

Analysts and dealers say extreme winter weather across huge swaths of the nation crimped showroom traffic in early February, extending weather-connected weakness that began in January, when sector income skidded 3 percent.

U.S. light-car income are projected to rise .3 percent in February to virtually 1.2 million units, primarily based on the common of 6 analysts polled by Bloomberg.

The seasonally adjusted annualized sales price is forecast to rise to 15.4 million, from 15.3 million in February 2013 and 15.2 million in January, based on 13 analysts surveyed by Bloomberg. At the start of the year, most forecasters predicted a fifth straight yr of increasing income for the U.S. industry, to more than sixteen million. Final year’;s tally was 15.6 million.

Soft fleet shipments that also dampened business volumes in January could also undermine February income, some analysts say.

Increasing inventories and lackluster showroom site visitors prompted some automakers and dealers to hike incentives in the final days of February.

TrueCar.com estimates the typical incentive per unit will be about $ 2,633 in February, an improve of 5.one % from February 2013 and 3.3 percent higher than January.

“We assume elevated incentive spending to carry on,” Larry Dominique, president of ALG and executive vice president of TrueCar, said in a statement final week. “March is going to be a ‘must-win’; month for dealers if they hope to have a successful 2014.”

GM and Ford last week ramped up special discounts on numerous models, extending offers by way of March to lure customers back into winter-ravaged showrooms.

Some of the fattest discount rates are currently being provided by Ford and Chevrolet dealers on full-sized pickups — $ 8,000 and far more on the 2014 Ford F-150 and $ 9,000 and more on the 2014 Chevrolet Silverado, in accordance to Web listings.

Dealers also are sweetening deals on a wider variety of vehicles and light trucks, from lower-priced economic system vehicles this kind of as the Chevrolet Sonic to well-liked crossovers such as the Ford Escape.

In San Antonio, Honda dealers are giving .9 % financing on loans of 24 months to 60 months on some the company’;s most well-liked models, this kind of as the Civic, Accord and CR-V.

“We sensed retail demand throughout the final 2 weekends in February was reasonably good,” Wells Fargo analyst Richard Kwas mentioned.

The rise in discount rates, along with greater stockpiles, has prompted some fears of an escalating “price reduction war” among significant producers.

“We feel quick-term pent-up demand is constructing, but it truly is hard to know when it will be launched,” analyst Joseph Spak of RBC Capital Markets explained. “It could be March or spread out more than a number of months (and) is also likely dependent on the weather.”

Automakers have been even now ready to preserve record transaction costs in February, with the market typical topping $ 29,000, according to analysis firm J.D. Electrical power and Associates.

Analyst Brian Johnson of Barclays Capital said U.S. vehicle inventories are down somewhat from January, but so far automakers have maintained comparatively robust 1st-quarter manufacturing schedules.

“Should inventory levels continue to be elevated via April, we could see the problem addressed” through larger incentives or manufacturing cuts, Johnson explained.

Reuters contributed to this report.

You can reach David Phillips at dphillips@crain.com.

Leave a Reply

Your email address will not be published. Required fields are marked *