NHTSA launches 1st-ever national distracted driving campaign with brutal ad


NHTSA distracted driving commercial

It used to be that most of the vehicle-connected public services announcements on Tv targeted on stopping drunk driving and getting people to buckle their seatbelts, but the National Highway Site visitors Safety Administration has launched grisly new ads combatting distracted drivers with the slogan “U Drive. U Text. U Shell out.” The spots will see heavy rotation in April simply because it’;s National Distracted Driving Awareness Month. To even more ram the message house, the Division of Transportation has coordinated with law enforcement for a national crackdown on cell mobile phone use although behind the wheel from April 10-15.

While we’;ve heard this message for many years, distracted driving is even now a key issue. NHTSA just launched a report that estimates that 3,328 individuals have been killed and 421,000 have been injured in crashes caused by distracted driving in 2012. It also located that federally funded enforcement applications mixed with PSAs reduced the harmful practice from 4.1 % to 2.6 percent in California and from 4.5 % to 3. percent in Delaware.

The PSAs – which are virtually identical conserve distinct endings – show a group of young men and women in a automobile currently being subjected to the dangers of distracted driving. These spots will not pull any punches, so consider your self forewarned, they are fairly graphic. Scroll down to check out the video clips as properly as the regulator’;s official statement.


U.S. DOT Launches First-Ever Distracted Driving Enforcement and Marketing Campaign
NHTSA 10-14
Thursday, April 3, 2014

Also releases preliminary outcomes of California, Delaware demonstration applications

WASHINGTON – To kick off Nationwide Distracted Driving Awareness Month, U.S. Transportation Secretary Anthony Foxx these days announced the Department of Transportation’;s first-ever, nationwide advertising campaign and law enforcement crackdown to fight distracted driving. As portion of the effort, television, radio and digital commercials making use of the phrase U Drive. U Text. U Shell out. will run from April 6-15, which coincides with a nationwide law enforcement crackdown in states with distracted driving bans.

“This campaign puts distracted driving on par with our efforts to fight drunk driving or to inspire seatbelt use,” explained Secretary Foxx. “Across the nation, we’;re placing distracted drivers on notice: If you happen to be caught texting although driving, the message you acquire will not be from your cell phone, but from law enforcement – U Drive. U Text. U Pay out.”

At today’;s press conference, Secretary Foxx was joined by David Friedman, Acting Administrator of the Nationwide Highway Targeted traffic Safety Administration (NHTSA), which estimates that 3,328 folks were killed and an estimated 421,000 had been injured in distraction-related crashes in 2012. The new adverts unveiled today remind the public of these deadly consequences, as well as the penalties for receiving caught violating the state distracted driving laws. The campaign will run in English and Spanish. Observe the ad on Distraction.gov.

This $ 8.5 million nationwide advertising campaign supports the 1st-ever national distracted driving large-visibility enforcement (HVE) crackdown, which will run from April 10 to April 15, 2014. Thousands of law enforcement personnel nationwide will use classic and innovative techniques to crack down on motorists who text and drive. The nationwide campaign builds on the success of 2 federally funded distracted driving state demonstration programs that took spot in California and Delaware, Phone in A single Hand. Ticket in the Other.

“Nationwide campaigns like Click It or Ticket and neighborhood efforts like Mobile phone in One particular Hand. Ticket in the Other. show that combining good laws with effective enforcement and strong public training campaigns can – and do – modify unsafe driving behaviors,” mentioned NHTSA Acting Administrator David Friedman. “We will proceed to perform with our federal, state, and nearby partners to urge drivers to place down electronic devices and emphasis on the task of driving.”

Data released today from the distracted driving demonstration programs in California and Delaware present that powerful promoting coupled with increased higher-visibility police enforcement of distraction laws decreased hand-held mobile phone use in excess of a widespread location.

More than 3 enforcement waves, California police issued a lot more than 10,700 tickets for violations involving drivers speaking or texting on cell phones, and Delaware police issued much more than 6,200 tickets. Observed hand-held cell telephone use dropped by about a third at each and every program site, from 4.1 percent to 2.7 percent in California, and from 4.5 % to 3. % in Delaware.

Currently, 43 states, D.C., Puerto Rico, Guam, and the U.S. Virgin Islands ban text messaging for drivers of all ages 12 states, D.C., Puerto Rico, Guam, and the U.S. Virgin Islands prohibit drivers of all ages from utilizing hand-held cell phones whilst driving and 37 states and D.C. ban cell telephone use by novice drivers.

To avert distracted driving, motorists are urged to:

Flip off electronic products and put them out of attain before beginning to drive.
Be excellent role designs for young drivers and set a excellent example. Talk with your teenagers about responsible driving.
Talk up when you are a passenger and your driver uses an electronic gadget even though driving. Provide to make the get in touch with for the driver, so his or her full attention stays on the driving process.
Constantly put on your seat belt. Seat belts are the greatest defense against other unsafe drivers.

See NHTSA’;s Traffic Tech report on the California and Delaware Demonstration System
See the Distracted Driving 2012 Analysis Note
View the Driver Electronic Devise Use in 2012 Analysis Note

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