Cadillac’;s first Tv commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a good deal of people noticed and talked about it. The 60-2nd spot didn’;t say the automobile was a plug-in, took potshots at the work ethic of all non-Americans and has raked in in excess of a million views on YouTube (you can include one particular more right here). Caddy’;s new ELR video will get a good deal less media consideration, but that is precisely the level.
Cadillac claims it was satisfied with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time close to, however, the coupe will get promoted in a a lot more conventional way: with information about the car and what it can do – you know, drive on electricity, capture braking power into the battery, go more on fuel energy when required, those sorts of factors – courtesy of GM’;s executive chief engineer for electrified autos, Pam Fletcher.
The tone of the video has not been transformed due to the fact of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for Tv and is totally various due to the fact it really is meant for a various audience. “It doesn’;t have any direct relation to Poolside,” he says. “Tv marketing is not automatically the heart of advertising one thing like the ELR. Notwithstanding the reality that we had a very believed-provoking ad [laughs].”
“We undoubtedly have a want to communicate what the ELR is” – Cadillac’;s David Caldwell
The way you attain out to folks through the net is diverse than the mass-media tactics employed in spots like Poolside for the duration of big Tv events (it aired throughout the Winter Olympics). The 2 video spots are different due to the fact you require to supply different info in diverse approaches, for instance obtaining an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, Television is “not going to be the predominant methodology,” utilized to sell the ELR, Caldwell explained, “the internet is closer to what you need to do to attain folks. We certainly have a want to communicate what the ELR is. It’;s not television advertising at all.”
Caldwell explained a handful of other quick videos equivalent to the new 1 will go reside in the close to potential, showcasing style and powertrain aspects of the car. Hold an eye out for them – just will not look for them on Tv. You can view the new video under.