Slow-offering models could be discontinued in favor of 3 ‘pillar’; automobiles
Mini could discontinue the Paceman, Coupe and Roadster designs as it seeks to trim its lineup following the introduction of the third-generation Mini Cooper 3-door Hardtop.
As an alternative, the organization programs to focus on 3 “pillar” designs: the Hardtop, the Countryman and the Clubman. The third model, the Clubman, is technically still speculative–the organization presented a Clubman only in notion type at the Geneva motor present final week. Given the volume of real-globe testing of Clubman prototypes observed, coupled with the manufacturing-ready physical appearance of the Clubman notion, this model is almost assured to reach manufacturing in its recent kind.
The determination to drop the Paceman and the Coupe/Roadster is very likely based mostly on the models’; individual sales, which have lagged behind that of the Countryman and the 3-door Hardtop. In accordance to researchers at IHS Automotive, Mini offered 47,177 Countrymans and 78,102 3-door Hardtops in Europe final year, while promoting only 2,678 Roadsters and 8,229 Pacemans.
“Our first priority is to roll out a portfolio that has strong pillars and to be absolutely clear what every single stands for,” said Mini’;s head of merchandise management Oliver Friedmann, speaking with Automotive News Europe. Friedmann cited the Coupe/Roadster and Paceman versions as not becoming priorities for the brand.
At the moment, the 5-door Hardtop is expected to debut in June of this yr, going on sale in the fall of 2014, with the new 6-door Clubman debuting in production type in the last handful of months of the year to go on sale in early 2015.
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