Mercedes pads luxury lead as new models assist set February record

March 3, 2014 – 3:49 pm ET

DETROIT (Bloomberg) — Mercedes-Benz, the best-marketing luxury-automobile brand in the U.S. last yr, extended its 2014 lead with record February income on the power of new models.

The Daimler AG unit sold 22,609 vehicles final month, a obtain of 2.6 percent from a 12 months earlier, led by the revamped S-class sedan, which starts at $ 92,900, and the new entry-degree CLA car, with a base value of $ 29,900, according to a statement these days.

Mercedes beat the BMW brand, which reported a 3.3 % February obtain to 22,017, for the second month this 12 months and now holds a 4,943-car lead. BMW ceded the yearly U.S. luxury-sales crown to Mercedes in 2013, ending a 2-yr reign.

“Mercedes is hitting it on the solution portfolio,” Larry Dominique, president of ALG Inc., which sets vehicle residual values, explained in an interview. “It would seem BMW has been a minor behind the curve on the solution side. But they are not dumb. They will come back fairly powerful.”

Revenue of Mercedes’;s S-class practically doubled to 1,789 in February whilst the CLA, which debuted in September, offered one,971. BMW was led by a mixed 12 percent boost for its 3 series and 4 series and a 52 % leap for the X3 SUV.

The figures never contain Daimler’;s cargo vans and Wise automobiles and BMW’;s Mini brand, which aren’;t luxury vehicles.

Mercedes for all of final year outsold BMW by 3,254 units, in results by reported income. By vehicle registrations, Mercedes outsold BMW by 2,270 last year, in accordance to researcher R.L. Polk & Co.

Toyota Motor Corp.’;s Lexus luxury brand posted a February increase of 76 % to 18,855. Sales far more than doubled for the entry-level IS, to 3,517, and for the GX SUV, to one,590, the organization said in a statement.

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