Mercedes-Benz is continuing to see hefty demand for its compact models, like the CLA-Class, around the globe, and Daimler has responded by including a third shift at its Kecskemét, Hungary, factory beginning in Might. The plant, which builds the B-Class and CLA-Class, was currently running 2 shifts and some Saturdays to keep up with their reputation, according to Bloomberg.
Early indications showed that the CLA-Class was doing properly in the US, but restricted supplies plagued dealers. The extra Hungarian production ought to offset this, as soon as they start to arrive on these shores. Through the very first 2 months of 2014, Mercedes has sold 4,404 of them in the US. The compact has also been bringing younger buyers into Mercedes dealers. It buyers’; median age is 46 years previous, compared to 54 for the C-Class and 57 for the brand.
The new models’; appeal has been assisting Mercedes to stave off the growth of rivals Audi and BMW. By means of the very first 2 months of the year, the 4 Rings has the lead by a few hundred units globally. The compacts have been Merc’;s primary weapon in expansion with their product sales up 29.7 % by means of February.
In addition to Kecskemét, Daimler’;s Rastatt, Germany, factory has working 3 shifts since October 2012. The automaker even has a contract with Valmet in Finland to build the A-Class to keep up with customers wish for Mercedes’; compacts. Scroll down to go through Mercedes’; complete press release about the third shift. We have contacted Mercedes USA to get a much better picture of how the CLA is carrying out in the US, and we’;ll update this story when we hear from them.
Stuttgart / Kecskemét, Mar 18, 2014
New Mercedes-Benz compacts with steady high demand
Compact auto plants operate at complete steam
Dr. Dieter Zetsche: “Most just lately, our production has hardly kept up with the dynamic product sales improvement of our compacts. That is why we are now switching our second compact automobile plant to 3-shift operations as properly – this allows us to serve the wishes of our consumers close to the globe even greater and timelier.”
The Mercedes-Benz Kecskemét plant will introduce a third, added shift in May. With this, additional manufacturing capacities for the new generation of Mercedes-Benz compact autos will be accessible. The Mercedes-Benz plant in Rastatt, Germany has been operating in 3-shift mode considering that October 2012 already.
Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars: “Most just lately, our production has hardly stored up with the dynamic income growth of our compacts. That’;s why we are now switching our 2nd compact auto plant to 3-shift operations as well – this permits us to serve the wishes of our customers around the globe even better and timelier.”
With regard to the contributions of the staff each at Rastatt and Kecskemét, Zetsche additional: “We have the correct merchandise at the right time, and we also have an superb production group. With its fantastic dedication and the top-notch quality delivered on a day-to-day basis, this crew is a single of the crucial motives we’;re ready to persuade much more and far more consumers with our A- and B-Class, the CLA and the new GLA.”
Manufacturing in Rastatt and Kecskemét continues to run at complete steam. Due to higher buyer demand, each plants had already worked numerous extra Saturday shifts last 12 months. This flexible operating mode, which is closely aligned to the income organization’;s planning, will be continued in the existing yr independently of the introduction of 3-shift operations at Kecskemét.
About the new generation of Mercedes-Benz compact automobiles
The new generation of Mercedes-Benz compact vehicles continues to be in excellent demand: In February, Mercedes-Benz sold 28,211 automobiles of the A-Class, B-Class and CLA-Class, much more than a quarter a lot more than in the very same month of the preceding 12 months (+27.4%). Because the start off of the yr, fifty 5,409 buyers have opted for a compact vehicle of the brand (+29.6%). Further development is anticipated by way of the launch of the 4th compact model: The GLA came to the European market place on March 15th. In the last year previously, Mercedes-Benz sold more compact vehicles than ever just before: All in all 371,399 consumers opted for a compact automobile bearing the 3-pointed star, 64.% more than in the earlier year 2012. In addition to the A- and B-Class, the compact 4-door CLA coupe met with an exceptional response. Especially with the A-Class and the CLA-Class the brand especially opens itself up to new client groups: One particular out of every 2 Mercedes consumers of these model series previously owned a automobile from one more producer.
About the production ne2rk of the new generation of Mercedes-Benz compact automobiles
The new Mercedes-Benz compacts are created in the flexible manufacturing ne2rk of the plants in Rastatt, Germany, and Kecskemét, Hungary. The higher degree of flexibility is on the one particular hand due to the joint architecture of the new compacts, thanks to which all designs at each spot can be developed in any buy and volume. On the other hand, models created at numerous spots serve as levers enabling the plants to breathe and to allocate units optimally in the production ne2rk, constantly according to industry demand for person designs.
Production of the B-Class started out in both plants as the first solution of the new generation (Rastatt: September 2011, Kecskemét: March 2012). The new A-Class has been created in Rastatt because July 2012. As the 2nd product from Kecskemét, manufacturing of the CLA started out in January 2013. Manufacturing of the compact SUV GLA began in Rastatt in December 2013. In complete, Daimler has invested about 2 billion euros in excess of many many years, of which (such as 2013) 1.2 billion at the Rastatt core plant and 800 million euros to develop the new plant in Kecskemét. At the end of 2013, the quantity of personnel in Rastatt was at about 6.600, in Kecskemét at about 3,400. Further production capacities for the A-Class have been offered to Daimler given that August 2013 with the contract manufacturing at the Finnish manufacturing expert Valmet Automotive, the place a lot more than 100,000 vehicles of the model series are planned to roll off the line until 2016. Additionally, nearby production of the GLA for the Chinese market place will commence in 2015 at BBAC’;s (Beijing Benz Automotive Corporation, joint venture of Daimler and its Chinese companion BAIC) production spot in Beijing.