As a auto culture, we throw the word “iconic” too considerably, but if there’;s anything it has ever utilized to – when it comes to racing liveries especially – definitely it really is the legendary stripes of Martini Racing. The Italian vermouth brand has sponsored every little thing from Porsche endurance racers to Lancia rally autos. It’;s followed Ford into the WRC and Alfa Romeo into DTM. It is even sponsored offshore racing powerboats. But when it comes to Formula A single, it truly is come and gone above the years.
Martini Racing began out sponsoring the unsuccessful Italian squad Tecno in 1972, then switched to the Globe-Champion Brabham racing crew run by Bernie Ecclestone. It sponsored Lotus in 1979, then disappeared from the scene for decades till its logo showed up on the Ferrari 248 F1 in 2006, only to vanish once more into the background books. But now it really is back.
As promised, Martini has penned a new deal with the Williams F1 team to see its stripes adorn the Mercedes-powered FW36 which Felipe Massa and Finnish newcomer Valtteri Bottas will be driving in the 2014 FIA Formula One Globe Championship. The rechristened Williams Martini Racing has just uncovered its vehicle in complete race livery – total with these red, navy and light blue stripes draped more than white bodywork – ahead of the Australian Grand Prix that will open the season in Melbourne subsequent weekend.
The partnership provides Williams the best-hunting livery and highest-profile sponsor because Rothmans in the 1990s, and gives us a single much more reason to pull for the plucky underdogs that have been outshining the frontrunners in pre-season testing.
Iconic MARTINI® Brand Returns to Formula One™ Racing as Title Partner of the Legendary Williams™ Crew
LONDON, March 6, 2014- MARTINI®, the world’;s leading vermouth and ideal-selling Italian sparkling wine, in partnership with Williams, nowadays announced a multi-yr agreement that unites 2 of the most iconic brand names in Formula One™ racing, generating WILLIAMS MARTINI RACING. The announcement was made throughout an occasion held here, as element of the 2014 group launch.
“We are thrilled to welcome MARTINI to the Williams loved ones and officially launch WILLIAMS MARTINI RACING,” said Sir Frank Williams, Founder and Group Principal, Williams. “Williams and MARTINI share a rich historical past in the world of motorsport, and the values of our 2 brand names and our shared passion for racing make this partnership a organic fit. It will be great to see the distinctive stripes of MARTINI Racing™ return to Formula One™ when once again in unison with Williams.”
“The determination to partner with Williams was a organic one for us as it offers an unparalleled possibility for the MARTINI brand to connect with shoppers through one of their life-style passions, Formula One™ racing,” explained Andy Gibson, Chief Marketing and advertising Officer of Bacardi and President of Bacardi Global Brand names, who oversees marketing and advertising for MARTINI other premium manufacturers in the Bacardi portfolio. “MARTINI will give customers a taste of daily life in the quick lane, bringing a renewed sense of Italian style and glamour to the track and beyond. WILLIAMS MARTINI RACING offers a strong, integrated advertising platform and delivers dynamic possibilities that will strengthen the MARTINI brand.”