March 2014: Greater Weather Is On The Horizon Edition


By The Numbers March 2014

After the Polar Vortex-saddled January and February months of 2014, something tells us a break in the climate is precisely what auto buyers have been waiting for. Possibly it is all the wonderful green we see in the chart beneath that has us in an upbeat mood, but there is no denying most automakers carrying out business in these United States noticed large revenue enhancements this month, led by the seemingly unlikely duo of Maserati and Mitsubishi.

Wait… is this the exact same Mitsubishi that has been struggling mightily more than the final numerous many years, with some analysts questioning how lengthy the Japanese automaker will carry on to do organization in the States? Yep, that 1. Mitsubishi posted a robust 70-% improvement in March compared to the same time a yr in the past. And, despite the fact that it’;s a comparatively tiny number of cars on the grand scheme of issues, it really is hard to overlook the achievement of Maserati, which saw its product sales increase by an astounding 342 % on the power of new versions.

Other big winners in March consist of Jeep, Lincoln and Jaguar, all of which have been going gangbusters for the 12 months that has been 2014 (so far). The most significant loser was Mini, as it has been all 12 months, with a guest look from Chrysler, which misplaced 55 % of its 200 sedan product sales. We would count on Chrysler’;s income figures to recover over the next few months as the redesigned 2015 200 hits dealership tons. The only major automotive firm that did not submit an enhanced March was Honda, and even that loss was quite small at 2 percent. Overall, not a poor revenue month for the sector.

Check out out all of the month’;s revenue figures below, and really feel free of charge to evaluate them with previous months in our By the Numbers archive.

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