Manitoba Public Insurance Launches Distracted Driving Media Campaign

Woman Given Ticket in South Windsor for Applying Makeup

Manitoba Public Insurance coverage Launches Distracted Driving Media Campaign

Officials at Manitoba Public Insurance come to feel that the deaths of at least 160 folks given that 2005 as a end result of distracted driving represents as well great a loss. So they have launched a social media campaign to make drivers much more conscious of the deadly consequences related with distracted driving. A representative of MPI reports that one-4th of all crashes that now occur in and about Manitoba are the end result of a distracted driver. And cell telephone usage has been listed as the quantity 1 issue distracting drivers from paying attention to the road.

Most recent figures show that far more than 600 drivers annually are ticketed by the RCMP for distracted driving. MPI’s new educational campaign, named “The Really do not Text and Drive” campaign, has invited victims of distracted driving to communicate to college age students about the devastation that one driver’s thoughtless actions can lead to other people. Shelley Forney is among people invited to talk. Forney’s 9-year previous bike-riding daughter was killed by a driver too hectic speaking on her telephone to pay interest ahead of striking and killing the lady.

MPI’s campaign is targeting drivers in the sixteen to 25 age selection, people drivers who really don’;t have significantly very knowledge driving a automobile and however seem to really feel convinced that practically nothing negative is going to happen to them. The campaign also want to aid the public comprehend that distracted driving goes beyond cell mobile phone usage, which carries a $ 200 fine, to also include making use of a GPS technique while driving, consuming and consuming behind the wheel of a car, reading through the newspaper, or even applying make-up or brushing one’s hair even though seeking in the rear-see mirror. Manitoba drivers presently don’t incur demerits on their license for distracted driving fees, though other Canadian provinces do give demerits which in the end improve a driver’s car insurance premiums.

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MPI launches anti-distracted driving campaign

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