Winter dragged on in February and automobile revenue for numerous automakers remained in hibernation, at least for the initial half of the month. Shoppers shunned well-liked sedans like the Honda Accord (down 12.1 %), Ford Fusion (down 14.3 percent), Toyota Camry (down 6.3 %) and Hyundai Sonata (down thirty.1 %). They did buy much more Chevrolet Malibus and Nissan Altimas, nonetheless, placing the Altima atop the car-only pile for February, a roost it last held in March 2013.
February’;s Quickest- and Slowest-Marketing Cars
That was not the only changing of the guard. Consumers gravitated toward the Chevrolet Cruze last month (up 21.6 % versus a weak February 2013) but drifted from the Honda Civic (down 5 percent versus an also-weak February 2013) the Civic hasn’;t been absent from the best 10 very best-sellers record considering that September 2012.
As we expected, snow-prepared autos had their day. We reported Feb. twenty that product sales for all-wheel-drive autos have been up some 20 percent in the initial part of the 12 months. Certainly, buyers preferred off-street manufacturers: Land Rover acquired 3 percent and Subaru climbed 24 percent. Jeep saw the highest gains, with sales up 47.4 percent. Buyers bought far more Jeep Cherokees, Grand Cherokees and Wranglers than sixteen other nameplates across Fiat Chrysler’;s 5 U.S. brands. Reid Bigland, head of U.S. sales, explained February’;s harsh weather across most of the country “has been ideally suited” for the brand, which had the greatest February in its 73-yr existence.
Pickup truck product sales stayed flat. Ram buyers identified greater acquire incentives versus February 2013, and product sales acquired 25.8 percent. GM’;s Chevrolet Silverado and GMC Sierra, meanwhile, fell a combined 8.9 percent. Yr-in excess of-year incentives are steady on the 2 nameplates, which have redesigned 1500 versions for 2014, but dealer inventory is by way of the roof for the Silverado — 151 days versus the industry’;s 88-day common, according to Automotive News. That could prompt salespeople to minimize better discounts to move inventory in March.
With the 6 greatest automakers reporting figures, February 2014 product sales are down .1 percent. Chrysler and Nissan had been the only automakers to report increases.
Hyundai dropped 6.3 %, which sales chief Brad Pradzinski blamed on “awful weather.” GM slid 1 %, which U.S. revenue operations head Kurt McNeil blamed on the weather even as he noted an uptick late in the month. Toyota fell 4.3 %, but general manager Bill Fay explained in a organization statement that income “emerged from a chill in the 2nd half of the month.” Ford fell 6.1 percent, but product sales chief John Felice described a income surge “in the final week of the month.”
For some designs, stalled sales coincided with increased inventory. The Ford Concentrate (down 23.5 percent) joined the Fusion amongst Ford’;s slower sellers, and Ford dealers have a glut of the 2 vehicles — 97 days’; provide of the Fusion and 144 of the Target, in accordance to Automotive News. Honda dealers, meanwhile, have a 110-day provide of Accords. Obtain incentives have stayed approximately even with yr-ago ranges, but that could modify as Ford and Honda look to trim supply in March. Consumers, take note.
Right here are February’;s best 10 best-sellers:
Cars.com photograph by Evan Sears