Jaguar riffs on Super Bowl ad with new F-Variety Coupe web brief

Screencap of a Jaguar short in which Tom Hiddleston explains the art of villainy

Continuing the story of black hearts it started with its very first Super Bowl business, Jaguar is roaring down the dark and oh-so-magnificently interesting road of villainy with a new spot featuring Tom Hiddleston. Making use of its new F-Sort Coupe to show, the actor explains the salient functions of the greatest – meaning, English – villains.

Even so, it truly is likely that even if you could handle the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn’;t pull it all off almost as well as Hiddleston. That doesn’;t suggest you cannot attempt, of course. May we recommend starting with his exceptional lesson in becoming appropriately villainous in the video beneath?


Renowned British actor Tom Hiddleston stars in new film, “The Art of Villainy” extending Jaguar’;s “British Villains” campaign for the 2015 F-Type Coupe
Hiddleston reprises function from “Rendezvous” ad that initial aired throughout Super Bowl XLVIII
Jaguar F-Kind Coupe goes on sale May possibly 2014

(MAHWAH, N.J.) – April 2, 2014 – Jaguar North America announced the continuation of its “British Villains” marketing campaign these days with new online innovative featuring Tom Hiddleston. The renowned British actor stars in a 2- minute movie, “The Art of Villainy,” that debuted on YouTube right now, as well as on the campaign’;s focused landing page, The new film showcases the Jaguar F-Type Coupe, obtainable for sale Might 2014, and continues to market the brand’;s bespoke hashtag #GoodToBeBad.

The “British Villains” campaign captures the premise that Brits have extended produced the very best villains in landmark films, combining intelligence with charm, restlessness with calm and are constantly assured. “The Art of Villainy” commences with Hiddleston driving the F-Kind Coupe, even though listening to the phrases of John of Gaunt in Richard II by William Shakespeare. He then provides a definition of a villain, which is brought to daily life by the sights and sounds of a Jaguar F-Type Coupe. The spot closes with an additional Shakespearean quote from Richard II-this time spoken by Hiddleston as he drives by way of London: “This blessed plot, this earth, this realm, this England.”

“The tremendous good results of the ‘Rendezvous’; Super Bowl industrial demanded a inventive follow-up and, with ‘The Ar2rk of Villainy,’; we are capable to carry on to weave this dynamic storyline with a 2-minute film that echoes the artful method of the campaign’;s debut Television spot. In reprising his villainous position, Tom continues to produce his quite well-liked character and create a meaningful impact for the brand,” stated Jeff Curry, Brand Vice President, Jaguar North America. “In pairing Tom’;s recitation of the classic phrases of England’;s most popular playwright, William Shakespeare, with the British sophistication of Jaguar, we are able to showcase the new F-Sort Coupe in an unforgettable method.”

The 2-minute “Art of Villainy” film will be accompanied by 4 30-2nd videos that showcase the distinctive functions of the F-Type Coupe in a voice-above that maintains the “British Villains” theme. The videos tell fans how to: “Sound Like a Villain,” “Drive Like a Villain,” how to have “Villainous Type,” and why it is important to always “Have a Program.”

Jaguar will proceed to update with information about the F-Kind Coupe, the newest commercials and distinctive video articles, which highlight the design and technological functions of the car. “Rendezvous,” the spot which launched the British Villains campaign in the course of Super Bowl XLVIII and featured Sir Ben Kingsley, Mark Powerful and Hiddleston, is also featured on the website. “Rendezvous” is Jaguar USA’;s most well-liked YouTube video ever with practically twelve million views to date. The “British Villains” campaign continues with routinely updated articles by means of July.

About Jaguar
Jaguar is a premier manufacturer of luxury sedans and sports autos providing unparalleled style with remarkable efficiency. The company’;s vision all through its storied history has been basic: To create gorgeous, fast automobiles that are wanted the world over. Jaguar strives to supply a globe class ownership expertise to every owner. Today’;s Jaguar lineup consists of the XJ luxury sedan, XF sports sedan, the XK Coupe and Convertible sports vehicles and the 2-seater F-Type. Jaguar styles, engineers and manufactures solely in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Jaguar is entirely engaged with sustainability initiatives and social considerations with constant involvement in environmental and neighborhood plans. For much more info pay a visit to the official Jaguar website at

About Jaguar Land Rover
• The United States is a single of the leading global markets for both Jaguar and Land Rover
• Jaguar Land Rover employs 25,000 men and women and sells autos in 170 nations around the planet
• Jaguar Land Rover has 2 state of the ar2rk engineering and style services and 3 advanced manufacturing plants in the Uk
• Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA
• Jaguar Land Rover is represented by far more than 330 independently operated retail retailers in the USA

Leave a Reply

Your email address will not be published. Required fields are marked *