Series has teleconference set for Friday that is anticipated to verify speculation
By: Autoweek Staff on March 13, 2014
IndyCar is set to announce Verizon as its new title sponsor, changing Izod. That considerably would seem clear given the advisory issued by the sanctioning body on Thursday. A teleconference involving IndyCar’;s new boss, Mark Miles, and new chief advertising and marketing officer Jay Frye, is set for 10:thirty a.m. ET on Friday.
Frye has been working the Verizon deal because he joined IndyCar in November. Neither he nor Miles could be reached for comment.
Verizon will give IndyCar a considerably-essential marketing and advertising improve offered that it has a considerably higher reach than Izod, the former sponsor.
The Sports activities Enterprise Journal estimated that the deal will be 10 years at $ 10 million per. That could not be independently verified by Autoweek.
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