If everybody loves the Juke, Nissan’s designers blew it

Nissan Juke: Polarizing layout is component of crossover’;s appeal.

GENEVA — Nissan designers have retained 1 of the brand’;s most polarizing types — and want to maintain it seeking different in the future.

The refreshed 2015 Juke compact crossover, which reaches U.S. dealers this year, keeps the authentic narrow and bulky search, says Shiro Nakamura, the automaker’;s prime global layout executive.

Nakamura says designers already are at perform in London interpreting the up coming-generation seem for the Juke, which is some many years away. But he says Nissan believes the surprising revenue achievement of the model is since of its appeal as a polarizing model. Nissan says it has sold 420,000 Jukes throughout the world given that 2010.

The refreshed version, with flashier lights in the front and rear, and more physique cladding at the front and rear fenders, debuted at the Geneva car present final week.

“You really like it or you hate it,” Andy Palmer, Nissan’;s chief organizing officer, informed reporters in Geneva. “You have your mainstream automobiles — your Versa, Sentra and Altima. But you also want some outliers that truly show the identity of the car company.

“Juke demands to describe what Nissan stands for, which is a little bit left area, a small bit distinct — undoubtedly not in the mode of other Japanese and Asian rivals.”

Palmer explained it was important to maintain the Juke’;s unique sense of polarization. It has turn out to be the brand’;s highest conquest model, with 85 % of its buyers migrating from other manufacturers.

The motor vehicle will get a redesigned front grille to match what is now the signature Nissan V-shaped front. Designers also gave it 40 percent a lot more luggage area.

You can reach Lindsay Chappell at lchappell@crain.com.

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