Functioning by way of client service at a giant corporation is often akin to making an attempt to get the focus of a giant by poking it with a twig. Twitter and Facebook users, though, have tossed aside the metaphorical twig in favor of a far much more attention-grabbing Howitzer, using the public nature of social media to draw the eyes of main corporations.
For a public impacted by the Common Motors recall, this new type of ammunition has turn out to be crucial to obtaining final results, no matter whether that be gaining direct entry to consumer service, acquiring a loaner car or arranging passage on a ferry to get an affected vehicle to the dealer.
The New York Times has a fantastic writeup on the affect that social media is having on the 2 clients affected by the recall, as nicely as GM as a complete. In truth, according to sources that spoke to The Gray Lady, GM’;s public perception isn’;t as well bad, all factors considered.
It truly is truly worth a go through, especially for college students of social media. Head over to the NYT and have a look.