Circuit of Americas United States Grand Prix occasion generates $ 376.1 million in exposure above 2 many years
By: Alan Pease on April 4, 2014
LAT PHOTOGRAPHIC – The Circuit of the Americas produced $ 185.1 million of media exposure for Austin, Texas.
What’s a Formula A single race well worth? In the situation of Austin, Texas, and the United States Grand Prix at Circuit of the Americas, very a good deal, according to business keep track of Formula Cash.
F1 worldwide media publicity really worth $ 376.1 million for Austin in excess of the 1st 2 many years of its contract with the sport, in accordance to Formula Money’s most recent research.
The 2013 F1 race at Circuit of The Americas generated global media coverage for Austin worth $ 185.one million. The 2012 race generated $ 191.2 million well worth of coverage, for an common of $ 188.1 million per 12 months throughout the 2-12 months time period.
The November 2013 race drew F1’s third-highest Sunday attendance of the season, with a total of 113,162 fans going to Circuit of The Americas. This variety was larger than the attendance for the Monaco, German and Bahrain Grands Prix mixed on race day, according to Circuit of the Americas. The United States Grand Prix’s 3-day attendance total of 250,324 supporters put it in 4th area all round, behind only Excellent Britain, Singapore and Canada on the F1 Circuit.
The event was also a big achievement for F1’s teams as it drew substantial exposure for their sponsors. The 161 manufacturers displayed on cars and trackside signage in the course of the 2013 race gained publicity that would have been worth $ 140.6 million if it had been bought as traditional Tv advertising slots.
This total ranks the United States Grand Prix as the sixth ideal race of 2013 in terms of brand exposure, well above the F1 Grand Prix average of $ 124.9 million. This accomplishment came regardless of fan curiosity dropping later in the season due to the early conclusion to the championship fight following Red Bull Racing’s Sebastian Vettel clinched the crown at the Indian Grand Prix, 2 races prior to Austin.
The most-exposed brand of the race was F1 worldwide partner Rolex, which benefited from the prime spot of its trackside signage on the begin-finish straight. This resulted in complete exposure for the watchmaker well worth $ 23.8 million, or 16.9 % of the overall publicity value.
Thanks to Vettel’s dominant win, Red Bull was the 2nd-greatest exposed brand of the race, with coverage worth $ 19.one million, followed by Red Bull Racing title sponsor Infiniti, with $ 9.6 million. The top 5 brand names have been rounded out by Lotus ($ 8.9 million) and Mercedes title-spouse Petronas ($ 75 million)
Tickets for the 2014 United States Grand Prix scheduled for November are on sale now.
Formula Cash is the annual information report on the organization of F1 including every aspect of the sport’s finances, from a valuation of each and every teams’ sponsorship bargains to the common price range for a Grand Prix.
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