Ford’s Canadian product sales lag in chilly market place

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March 3, 2014 – 3:18 pm ET

TORONTO (Reuters) — Ford Motor Co. of Canada said its sales slipped slightly in February, to 16,234 vehicles, as healthy demand for its trucks was more than offset by a drop in car sales.

Truck sales climbed 4.3 percent to 13,094 vehicles, Ford said, driven by an 8 percent jump in F-series pickups. The company’;s car sales fell 16 percent to 3,140.

Overall Canadian auto sales nudged just 0.3 percent higher as severe winter weather took a toll. Total sales rose to 95,639 vehicles, with truck demand increasing 4.7 percent and passenger car volume falling 5.9 percent.

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