Ford spoofs Cadillac ELR with most recent ad: It’s plug-in vs. plug-in with new Ford spot named ‘Upside’

It truly is plug-in vs. plug-in with new Ford spot named ‘Upside’;



Rule Variety One particular of advertising is, “kick ’;em when they’;re down.” Or was that Sun Tzu…or Bone Thugs-N-Harmony? Both way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is both a shameless ripoff or a smashing riposte. (This, of program, depends on your affinity for European-derived plug-in crossovers.) Rather of a white man, it truly is a black lady. Rather of a $ 28.8-million residence overlooking the Sunset Strip, it really is a greenhouse in Detroit. Rather of Neal McDonough, it’;s Pashon Murray, founder of Detroit Filth, which promotes urban farming by collecting compost for abandoned regions of Detroit.

Hey, each ads are a paean to the idea of doing work difficult, no matter what your objectives are—if you want to give back to the local community, good for you. If you want to shove it to the Frenchies, very good for you, also. But there is one point well worth mentioning: The Frenchy-shover drives a car that charges twice as much as the C-Max Energi. Is this rich-guy backlash, as USA These days puts it? Draw your own conclusions.

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