Fiat plans seven new Alfa versions by 2018, report says

The Alfa 4C coupe (shown) will be joined by new rwd models to improve the flagging brand.


Automotive Information
March 22, 2014 – 4:53 am ET

FRANKFURT/MILAN (Reuters) — Fiat Chrysler Vehicles will unveil 7 new Alfa Romeo versions and push to boost sales of the sports activities car brand 5fold, a report mentioned.

Alfa ideas to release a convertible Spider by 2016, followed by the sedan and wagon versions of the Giulia and Alfetta versions in 2017 and 2018, respectively, Germany’;s AutoBild magazine reported Friday.

The Giulia sedan will compete with the BMW 3 series, although the Alfetta sedan would rival the BMW 5 series.

The pipeline also includes 2 crossover SUVs, a compact version and a larger 1, which will come to the marketplace in 2017 and 2018, respectively, the magazine mentioned.

Alfa is creating a new rear- and all-wheel-drive architecture for its new versions, Automotive News Europe reported in December. The architecture is code-named Giorgio, according to ANE sources.

The MiTo and Giulietta hatchbacks, which front-wheel drive, will not get replacements as previously anticipated, AutoBild explained.

The relaunch of the 104-12 months-previous Alfa Romeo brand, along with luxury Maseratis, is a crucial portion of the group’;s programs to return to profit in Europe by 2016. The 2 Alfas and Maseratis will be produced in Italy, Fiat has mentioned.

Fiat aims for Alfa sales of at least 500,000 autos a yr compared with about 25,000 sold last yr, AutoBild mentioned. It did not mention a timeframe.

Fiat declined to comment. It is due to unveil a new industrial prepare, outlining investments and new models the group will pursue above the subsequent 3 many years, on May 6.

CEO Sergio Marchionne is betting on the sporty Alfa brand due to the fact he believes it can supply the global profile that his mass-industry Fiat brand can not and far higher sales volumes than prime-finish Maseratis, but the strategy has so far been met with skepticism.

Fiat acquired the Alfa brand in 1986, but has since failed to reinvigorate it in spite of repeated attempts. Ambitious programs to boost product sales to half a million by 2014 have been gradually scaled back, partly because the auto industry in Europe was hit by a 6-year prolonged slump in sales, leaving Alfa with a weak popularity for high quality and just 3 models.

The lately launched Alfa Romeo 4C coupe was effectively acquired, nevertheless.

Automotive Information Europe contributed to this report

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