Ferrari is dealing with a court battle in Switzerland due to alleged copyright infringement in excess of taking over a Facebook fan internet site. If the suit is effective, it could value the business millions and harm its reputation on social media.
Sammy Wassem started the Facebook fan webpage for Ferrari when he was 15 and at some point grew it to over 500,000 followers. In 2009, the company congratulated the him on the site’;s accomplishment, but stated that “legal troubles” forced it to get in excess of the administration, according to Automotive Information Europe. Wassem could even now use the website, but managers had oversight.
Wassem asked Ferrari for monetary compensation to keep working on the web page but continued making content on it for the up coming 4 years. At some point, the organization terminated his administration rights, and In 2013, the he and his father Olivier filed the lawsuit towards the enterprise alleging it owes payment more than 5,500 hours of function and copyright infringement for taking above the webpage. They are asking for 10 million Swiss francs ($ 11.3 million).
Ferrari is counter-suing them for misusing the company’;s trademark, including allegedly advertising other merchandise on the web page and employing it to send invitations to Sammy’;s 18th birthday.
“The problem isn’;t with Facebook or with our fans but with these who try to use Ferrari’;s intellectual residence to make funds out of it,” said Stefano Lai, a spokesman for Ferrari to Automotive News Europe.
The situation highlights the challenging balance organizations have to maintain with social media. Even if Ferrari is proper, the fallout from lawsuit could be a loss of fans.