A new telematics car insurance service, Drivology, has been officially launched, featuring branding by Bath-based communications firm The Company.
The Drivology smartphone app aims to connect the value of your car insurance to your driving behaviour by analysing how, when and where you drive.
The Agency had been appointed to Drivology in 2013, having previously helped to build and launch telematic brand names iKube and Tom Tom partnership brand Honest Pay Insurance. The Agency was tasked with creating a brand identity and developing an integrated digital technique that would drive the brand’s launch across a number of media channels.
Nigel Lombard, managing director of Drivology, stated: “We know The Agency group very properly and have worked with them in the past on complicated motor insurance merchandise, and we have been delighted with the naming approach and brand positioning. We are assured that Drivology represents the potential of car insurance as it’;s the only honest way for motorists to have their premiums calculated.”
Saman Mansourpour, managing director, The Company, mentioned: “We were all extremely thrilled about this quick it is a rewarding challenge to be innovators in established markets. We felt the identify ‘Drivology’ accurately displays the vision for the organization. Their experience lies in gathering complex data by means of mobile devices that helps accrue understanding about an individual’s driving behaviour. Eventually, safer drivers who do lower mileage could pay out significantly less for their motor insurance coverage.”
Because the beginning of 2014, The Agency have signed 4 high profile brand names to their consumer roster, as properly as being nominated finalists in 8 categories for this year’s RAR Awards, which consist of Very best Marketing Agency, Very best Brand Strategists and Best Design and style Company.