Recently released automotive March revenue figures point to a significant shakeup in the pickup world. Last month, Ram’;s trucks overtook the Chevrolet Silverado to turn into the second-best marketing car in the segment for the 1st time ever.
The Ram pickups outsold the Silverado by 285 units in March. Chrysler shifted 42,532 trucks for the month compared to 42,247 for the Chevrolet fullsize. According the Allpar, this is the initial time both Dodge or Ram’;s pickups have outsold Chevy in a month, and the Bowtie has held down the second location spot in the pickup marketplace because 1978 when Ford took above the top spot. The F-Series stays the market’;s king, with 70,940 product sales in March and 173,358 sold since January.
The final results could only be a blip. From January via March, Ram has offered 96,906 trucks versus 107,757 for the Silverado. A single month of product sales figures is not sufficient to phone this a trend, but it really is definitely an intriguing data point.
A second qualifier to in these benefits is that Ram consists of medium-duty Class 4 and 5 chassis cab automobiles in its figures, plus any 3500 chassis cab fleet designs. For its component, Ford rolls in F-450 and F-550 in F-Series revenue, in accordance to Pickuptrucks.com. The Silverado doesn’;t offer you these types of configurations.
Could we be seeing a seismic shift in the pickup truck industry, wherein Chevy will drop to third place in the segment for great? In truth, it truly is likely to be a brief-term win for the Auburn Hills automaker, but it really is a trend really worth viewing more than the prolonged phrase, as well. For one point, Basic Motors’; most recent-generation truck launch certainly has not been without having troubles. And as Pickuptrucks.com notes, Ram sold far more 3/4-ton trucks and more 1-ton trucks than Chevy final 12 months, and they are gaining ground in half-ton versions, as nicely. This is obviously a story developing month-by-month, but it really is also clear that Ram truck revenue are fueling Chrysler’;s fortunes a lot more and much more.