When Nissan revived the Datsun brand name, it primarily hit the “undo” button on the rebranding it undertook decades ago. But this time, the Datsun title is becoming utilised solely as a spending budget brand for developing markets. The reborn marque launched in India this previous July with its Go hatchback, returned in September with the Go+ minivan and uncovered the Redi-Go concept just final month. And now it is back again with the new On-Do sedan.
Launched in Moscow by CEO Carlos Ghosn, the On-Do was developed and engineered in Japan exclusively for the Russian market – Nissan’;s fifth biggest around the world – in which it will be built at the AvtoVaz plant in Togliatti. Decidedly spending budget-oriented, the Datsun On-Do is a 4-door, 5-seat econo-box measuring 172 inches prolonged, 67 inches wide and 60 inches tall with an 18.7 cubic-foot trunk which Datsun describes as class-top. Punctuating an otherwise bland form is a large front grille and lighting front and rear that looks (and extremely effectively may possibly be) bigger than the wheels.
Not that the Datsun On-Do requirements a massive contact patch to transfer power to the street: motivation is presented by a 1.6-liter engine with a grand complete of – wait for it… wait a small longer – 87 horsepower. Which may strike you as a reasonable sum of muscle, contemplating the 400,000 rubles Datsun is receiving for the On-Do (but contemplate that translates to about $ eleven,300). That’;s a couple grand more than what Nissan will get for the Micra in that other giant northern nation, or about the exact same sum it gets for the Versa in the US (which sells in Russia for 499k in rubles) – the 2 of which are powered by what is in all probability the identical 1.6-liter 4 but making 109 hp. Of course Russia has different tax charges than the United States or Canada, but with this kind of little energy, the Datsun would fall into Russia’;s lowest tax bracket.
Head on down beneath to scope out the information in the press release along with the video of the presentation.
Datsun prepared for Russia
– Datsun makes its Russian debut with all-new Datsun on-DO 4-door, 5-seat family sedan
– Datsun on-DO
…is robust, roomy, dependable and modern day
…is infused with Japanese DNA and high quality
…was styled in Japan and engineered specifically for Russia
– Datsun joins Nissan and Infiniti to cover all segments of the Russian automobile market
MOSCOW, Russia – Russian customers striving to own their 1st Japanese brand car got closer to that objective these days with the launch of the Datsun brand and the introduction of the Datsun on-DO model. This marks the very first time ever that the Datsun brand has been marketed in Russia and it heralds the debut of an automotive brand in Russia with a clear, desirable philosophy.
Datsun, a single of the oldest names in motoring background, arrives in Russia precisely 1 hundred many years soon after the initial DAT auto was developed in Japan.
The arrival of Datsun on the Russian marketplace helps make the country unique for parent company Nissan Motor Corporation, as Russia is the first market place in the region exactly where all its 3 brand names – Nissan, Infiniti and Datsun autos – will be offered, offering consumers a special decision across virtually all vehicle segments.
Carlos Ghosn, Nissan Motor President and CEO, stated when introducing the brand: “Nowadays, Russia is our company’;s 5th biggest market in the globe. In the up coming 3 many years, we are aiming to triple our sales here – with the purpose of doubling market place share. And we assume the Datsun brand to contribute as much as one third of complete revenue. By drawing on our company’;s 80 many years of manufacturing and technical experience – and by leveraging the engineering abilities, market expertise, and production capabilities of our Alliance spouse, AVTOVAZ – we will supply a Datsun line-up for the 21st century. And these cars will be fully in touch with the needs and preferences of Russian drivers.”
The Datsun on-DO is the brand’;s initial supplying in Russia. It is a 4-door, 5-seat roomy loved ones sedan (L 4337 mm / W 1700 mm / H 1500 mm) with a class-foremost trunk capacity of 530L.
The title reflects the car’;s multicultural influences. “DO” is a word deeply embedded in the Japanese psyche, meaning “way,” and displays a steady and distinctive way of carrying out items. It can also mean “moving,” so the Datsun “on-DO” moniker’;s overall which means refers to the brand intention of offering mobility for all in an revolutionary way. “On,” meanwhile, is the Russian word for “he,” underlining the car’;s strength, functionality and masculinity. And both words also have clear meanings in English suggesting a positive dynamism.
Styling of the Datsun on-DO was completed in Japan at the company’;s innovative Worldwide Design Center. The vehicle’;s development and engineering was carried out in Russia by an worldwide group of engineers at AVTOVAZ, backed by the total quality and technical assurance that comes with each and every solution from the Nissan Motor Corporation. The combine of global and local inputs signifies the car’;s modern day and distinctive seems and efficiency are complemented by a base DNA completely suited to the Russia’;s driving and climatic situations.
Electrical power will come from a established, robust and pleasant to drive one.6-litre, petrol engine, rated at 87 hp. The auto will be attractively priced below 400 000 Roubles, in depth charges will be announced closer to the begin of product sales.
Datsun on-DO will be constructed in Russia at the AVTOVAZ plant in Togliatti.
Product sales are due to start off in the summer season of 2014 and the automobile will initially be sold through a ne2rk of 25 completely branded dealerships supported by Nissan dealer investors. Located in crucial regions, they will be joined by even more 75 shops over the subsequent 2 many years.
“In markets exactly where Datsun has been launched so far, the brand represents modern day, desirable, practical and dependable new automobiles as symbols of freedom and of a newly-discovered standing. The Datsun versions are new, no-compromise types that deliver contemporary amounts of engineering, styling and potential inside the attain of a new generation of automobile customers,” stated Vincent Cobee, Corporate vice president and Worldwide Head of Datsun.
“We have extensively researched our customers’; needs and aspirations and worked hard to build cars that are well adapted to the neighborhood atmosphere in every single market place in which they will be presented. The consequence is Datsun models which will deliver a refreshing mixture of accessible, trus2rthy and pleasant auto ownership attributes to a new generation of up-and-coming clients, whom we get in touch with risers,” continued Cobee.
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan’;s third worldwide brand, alongside Nissan and Infiniti, in March 2012. Datsun will give a sustainable motoring knowledge to optimistic up-and-coming customers in higher-development markets. Datsun represents 80 many years of accumulated Japanese auto-generating skills and is an critical component of Nissan’;s DNA. New Datsun brand stand for Dream, Access and Believe in. The total Datsun consumer provide will consist of a fret-free ownership encounter at aggressive value, accessible services, with transparent pricing, and dealership proximity. Datsun commences income in India, Indonesia, Russia and South Africa in 2014.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century in the past in 1914. The word DAT implies ‘lightning-fast’; in Japanese but is also a reference to the initial letters of family names of the 3 financiers who supported the enterprise at the time: Den, Aoyama and Takeuchi. Using the identical logic, it was promoted as Tough, Attractive and Trus2rthy, or DAT for short.
In 1933, Nissan’;s founding father Yoshisuke Aikawa took in excess of the business with a vision of “mobility for all”. The introduction of a lightweight, economical yet resilient vehicle to meet the aspirations of youthful Japanese men and women in the early 1930s was named the “son of DAT” – Datson – which later transformed to Datsun. Regional engineering and mass-production produced the founder’;s dream a actuality.