Datsun previews new budget sedan for Russia [w/video]


Datsun budget sedan for Russia

Nobody does vehicles on the low-cost really like the Renault-Nissan Alliance. The former element of the equation currently has its Dacia brand of price-successful, no-frills cars that have grow to be a preferred of Top Gear co-host James May, and last summer season, the latter revived its Datsun nameplate for a budget brand of its personal.

The reborn Datsun launched in India this previous July with its Go hatchback, returned in September with the Go+ minivan and uncovered the Redi-Go concept just final month. And now it truly is provided us our 1st seem at an approaching spending budget sedan created especially for the Russian market.

The as-yet unnamed motor vehicle (which we’;ll bet will incorporate the word “go” into its nameplate by some means) is set to debut on April 4, in which it will launch the Datsun brand in Russia. Handful of specifics are offered at this level, but the low-price sedan was designed in Japan to offer you Russian drivers “an engaging driving experience, peace of mind ownership and accessibility at the correct and transparent price tag, with a aggressive Total Value of Ownership.”

That is about all there is to say at the minute, but Datsun has launched a quick teaser video along with the press discover beneath to give Russian customers an notion of what to assume.


Very first Datsun Production Model for Russia to be Unveiled on April 4th, 2014

– Datsun reveals a sketch of its very first ever car for Russia
– Datsun’;s Russian customer internet site goes dwell nowadays
– Very first official introduction of the Datsun brand in Russia
– New Datsun model has been created exclusively for Russia

YOKOHAMA, Japan (March 13, 2014) – Datsun will pull the covers off its all new automobile for Russia on April 4th, 2014, in Moscow. And in advance of this symbolic occasion, that will celebrate the brand’;s entry into the dynamic Russian automotive marketplace, Datsun has launched a sketch and an animated video of the exciting new model.

The Datsun launch in Russia is particularly considerable for the international expansion of the brand as it is a key market place that offers Datsun great possible for growth. Additionally, it is the very first time in Datsun’;s background that the brand has been launched to Russia officially.

Datsun’;s devoted webpage for Russia goes reside today, with a countdown to the official launch date. The internet site allows guests to register for the newest brand information, helping to develop anticipation and customer curiosity in this new player in the market place. Guests will also be able to view a live-stream of the unveiling on April 4th.

The Datsun vehicle to be unveiled on April 4th was developed specially for the Russian marketplace, but its idea follows the brand’;s common international philosophy of supplying customers – known as risers – an engaging driving expertise, peace of mind ownership and accessibility at the appropriate and transparent price tag, with a aggressive Complete Expense of Ownership.

The auto was styled in Japan, even though growth was carried out locally by an worldwide crew of talented engineers drawing on Nissan Motor Corporation’;s 80 years of auto manufacturing experience and technical knowledge. The 21st century Datsun for Russia will provide a rich, client-orientated brand encounter with no compromise in terms of accessibility, reliability and durability – values deeply rooted in Datsun’;s heritage.

Brand and solution information in Russian will be accessible following April 4th. To stick to Datsun news on the web please go to: www.datsun.ru.

About Datsun
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan’;s third international brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring knowledge to optimistic up-and-coming clients in substantial-growth markets. Datsun represents 80 years of accumulated Japanese vehicle-creating expertise and is an critical portion of Nissan’;s DNA. Datsun autos will commence sales in India, Indonesia, Russia and South Africa from 2014.

Datsun Historical past
Datsun originated in Japan as DAT-GO (the DAT-vehicle) almost a century ago in 1914. The word DAT means ‘lightning-fast’; in Japanese but is also a reference to the very first letters of family names of the 3 financiers who supported the enterprise at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Sturdy, Attractive and Reliable, or DAT for short.

In 1933, Nissan’;s founding father Yoshisuke Aikawa took above the company with a vision of “mobility for all”. The introduction of a light-fat, economical however resilient auto to meet the aspirations of young Japanese men and women in the early 1930s was named the ‘son of DAT’; – Datson – which later on changed to Datsun. Local engineering and mass-production created the founder’;s dream a reality.

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