Chrysler and Nissan lead March product sales gains: Ford, GM, Toyota all present income increases Honda slips for third straight month

Ford, GM, Toyota all show product sales increases Honda slips for third straight month

By: David Phillips, Automotive Information on 4/01/2014

Chrysler Group and Nissan Motor Co. posted sound gains in March U.S. product sales, although Toyota Motor Corp., General Motors and Ford Motor Co. recorded their 1st increases of the 12 months, signaling the automobile sector has begun to shake off a sluggish begin to 2014.

Chrysler led the advances with a 13-% rise, followed by Nissan’;s 8-% acquire. Ford was up 3 %, GM sophisticated 4 percent and Toyota chalked up a 5-percent gain.

GM mentioned volume rose 3 % at Chevrolet, 7 percent at GMC and 13 percent at Buick, snapping 3 consecutive months of product sales declines in the United States. Cadillac’;s deliveries slid 6 percent.

Dogged by higher-profile recalls during the month that have sparked several investigations, GM mentioned its retail revenue rose 6 percent in March. The company’;s fleet product sales fell 5 % due to a planned reduction in rental deliveries. Nonetheless, GM’;s industrial fleet product sales climbed 5 percent, the fifth consecutive month to month boost.

“We assume to see reliable economic development in the months ahead, with the work market place, home revenue and customer spending all displaying good signs,” Kurt McNeil, U.S. vice president of sales operations for GM, explained in a statement.

General, the market rebounded from January and February, when severe cold and record snowfall in large components of the country dented showroom targeted traffic.

“March income turned noticeably larger mid-month and finished powerful,” John Felice, Ford’;s vice president for U.S. marketing, product sales and support, said in a statement. “It was encouraging to all of us. Soon after a softer January, February, the spring market kind of bloomed in March.”

But American Honda’;s March U.S. product sales slipped 2 percent to 133,318 units. Volume at the Honda brand slid 3 % to 117,738 whilst Acura deliveries advanced 11 percent to 15,580 units.

It was the third monthly decline in U.S. income at the Honda brand. Company officials appeared to blame a spike in discounts and fleet shipments at rivals for the benefits.

“With all of the independent data displaying the competitors getting back on the juice of heavy incentives and fleet income, we could not be much more pleased to see our core models — Accord, Civic and CR-V– appeal to such substantial interest from retail purchasers,” Jeff Conrad, Honda division’;s senior vice president and common manager, stated in a statement.

Toyota Division’;s March U.S. income rose 3 percent to 186,755 units and Lexus volume superior 23 % to 28,593. Deliveries of the Toyota Camry enhanced eleven percent to 41,953 units.

General, Toyota Motor Corp.’;s light truck income innovative eleven % final month whilst auto volume was flat.

Nissan’;s final results, nevertheless, broke a 5-month run of double-digit revenue gains in the U.S. market place. Nonetheless, the Japanese automaker set a month to month U.S. product sales record of 149,136 units, with the Nissan brand jumping 8 percent and Infiniti advancing 13 percent.

The company credited double-digit increases in product sales of the Rogue crossover, Juke compact crossover and Sentra compact vehicle, as effectively as sturdy demand for the midsized Altima sedan.

Ford Motor mentioned its retail volume rose 3 % to 166,030 units. Demand elevated 3 percent at the Ford division and 31 % at Lincoln. Fusion deliveries hit an all-time record of 32,963, Ford stated.

F series tops 70,000

Revenue of the F-series pickup elevated 5 percent to 70,940.

Robust demand for Jeeps and the Ram pickup assisted Chrysler Group lengthen its streak of U.S. gains to 48 months.

Ram pickup deliveries rose 26 percent final month, and income at Jeep climbed 47 % to 57,983 units, marking it the best month ever for the brand. The introduction of the midsized Cherokee and revamped 2014 Grand Cherokee have bolstered Jeep deliveries in latest months.

All round, Chrysler’;s truck revenue rose 34 percent, but auto volume skidded 25 %.

Deliveries rose 24 percent at the Fiat brand, 1 % at Dodge and 29 percent at the Ram brand volume dropped 23 % at the Chrysler brand.

The company’;s income have been spurred by new merchandise launches and some of the industry’;s highest incentives.

Chrysler presented average incentives of $ 5,598 on the Ram 1500 pickup final month, Bloomberg reported on Monday, citing data that dealers provided to J.D. Power and Associates.

“We are entering the spring marketing season on a high note,” Reid Bigland, head of U.S. sales for Chrysler Group, explained in a statement.

Hyundai Motor America blamed weather for a 2-% drop in its March sales.

Bob Pradzinski, vice president of national product sales for Hyundai Motor America, mentioned the company’;s speed of retail sales accelerated for the duration of the 2nd half of March.

He additional those gains are forecast “to carry on throughout the month of April.”

VW final results

Volkswagen brand’;s March revenue dipped 3 % to 36,717, though Jetta and Passat volumes rose. It was the 12th-straight monthly decline for the marque.

Mark Barnes, vice president of income for VW of America, stated income of diesel-powered models totaled 9,764 units — or 27 percent of its U.S. income in March. The firm pumped up diesel deliveries by giving $ 1,000 fuel cards to consumers.

The VW brand, Barnes explained, saw some of its strongest product sales final month in the Midwest region, exactly where winter weather crimped demand in latest months.

Later today, VW will announce some spiffs for the Beetle convertible to stoke income in the vital spring offering season.

Audi record streak

Volkswagen Group’;s Audi luxury unit reported March U.S. sales of 14,246 autos, an increase of 8 %, and the brand’;s 39th consecutive month of record month to month income.

Subaru of America said it sold 44,479 autos in March, a 21-percent boost from March 2013.

March was the 28th consecutive month of income increases and the 15th straight double-digit achieve for the brand. Subaru is working out the Outback crossover, its largest vendor, and the Legacy sedan. The 2 will be replaced this summertime.

“We are delighted to have, as soon as once more, delivered record final results,” explained Tom Doll, Subaru of America president. “2014 appears already set to be our 6th year of consecutive revenue growth, with more new solution to come”

General, U.S. sales have been projected to rise 2 percent from year-earlier levels to 1.48 million light automobiles in March, based on the common of 10 analysts surveyed by Bloomberg.

Tracking the SAAR

The annualized revenue charge, adjusted for seasonal elements, is forecast to climb to 15.8 million units, in accordance to the typical of 14 estimates tracked by Bloomberg.

A 12 months level, the figure was 15.3 million units. Which is also been the common SAAR selection more than the initial 2 months of the 12 months following the business lost some momentum from the second half of 2013.

Chrysler today projected the March SAAR will come in at 16.2 million, such as about 300,000 medium and heavy-duty trucks. Ford estimated the March sales pace will climb to about sixteen.5 million, including medium-duty and hefty trucks.

Soon after a one-% decline in overall U.S. revenue more than January and February, automakers ratcheted up the offers last month to appeal to shoppers.

The regular incentive per light automobile was approximately $ 2,773 in March, an increase of 7.9 % from March 2013 and 2.6 percent larger than February, TrueCar estimates.

Incentives brewing

Larry Dominique, president of ALG and executive vice president of TrueCar, explained the spring thaw resulted in a slight boost in motor vehicle sales last month, but it was not the improvement numerous analysts and automakers are counting on.

He explained incentives rose at a rate 4 instances better than industry sales in March, forcing a last rush to low cost in the last week of the month and setting the stage for equally aggressive deals in April.

“An incentive-fueled battle is on the horizon,” Dominique mentioned.

Analysts count on the March offering fee to rise.

At the prime of the assortment, IHS Automotive and Barclay’;s forecast a seasonally adjusted annualized sales price of 15.9 million. At the bottom, Kelley Blue Book tasks a SAAR of 15.6 million, up from the 2 February’;s 15.4 million charge.

March product sales had been also aided by 5 total weekends.

“Solid March product sales pushed initial-quarter sector benefits ahead of last year’;s tempo regardless of one of the harshest winters on record,” Bill Fay, Toyota division group vice president and common manager, stated in a statement. “Toyota dealers had their 2 greatest income weekends of the yr late in the month, and we’;re optimistic that momentum will spring us in into April.”

On Friday, Morgan Stanley analyst Adam Jonas mentioned March could finish strong, aided by rising incentives. There would also be a healthy tilt toward retail revenue more than fleet, he mentioned. Still, demand would be softer than had been previously forecast.

“We assume a late spring surge in sales fueled by credit availability, favorable loan terms and aggressive incentives,” he explained.

VW’;s Barnes said today Volkswagen sees total business income for 2014 coming in at in between 15.8 million and sixteen million units.

The write-up, Chrysler, Nissan lead March gains for rebounding industry, originally appeared at Automotive Information.

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