Chevy distances itself from viral dying-canine spot

Short was developed as component of Oscar-associated ad contest sponsored by company

The “Maddie” spot opens with a scene of a woman saying goodbye to her elderly Golden Retriever in what seems to be like a veterinary clinic.

They say you cannot go incorrect by using a cute puppy in a Television commercial. But what about a dying canine?

Common Motors’; Chevrolet is being lauded — and ripped — for an emotional new Television spot for the Equinox exhibiting a lady saying goodbye to her pooch “Maddie” before the dying puppy is euthanized.

But the spot wasn’;t designed by an ad agency. And Chevy has never ever actually aired the 60-second spot, mentioned spokeswoman Cristi Vazquez.

The Herd Movies produced the spot, which was one of 13 finalists in an Oscars movie competition performed by Chevy and MOFILM. It was the manufacturing firm, not Chevy, that posted the spot to YouTube, Vazquez stated.

So does Chevy plan to air “Maddie” now that the spot is going viral on the Net?

“Not right now,” answered Vazquez.

But Chevy has the correct to do so, she noted, following sponsoring the contest in which 72 filmmakers from around the world submitted entries for a spot to run on ABC’;s Oscars telecast March 2.

The car giant ended up picking, and airing for the duration of the Oscars, a piece named “Masterpiece” by South Korean independent filmmaker Jude Chun.


In contrast to the heart-warming spot of little ones producing a film, the “Maddie” spot opens with a scene of a female saying goodbye to her elderly Golden Retriever in what looks like a veterinary clinic.

The story unspools backwards, taking us through scenes of the loyal pooch sticking by her owner’;s side as she celebrates her birthday, breaks up with her boyfriend, graduates college and moves into her very first apartment.

Ultimately, we arrive back at the day that the proprietor as a minor girl picked out the pup from a litter and named her Maddie.

“A ideal friend for life’;s journey,” notes the spot as the content loved ones piles into their Equinox after getting the pup.

The spot is creating powerful response on YouTube, exactly where it was showed one.25 million views Monday afternoon.

“Completely cried. My pups are my existence as well,” wrote one particular commenter.

But critics complained Chevy is crassly manipulating the emotion of viewers to promote cars. “Screw you Chevy,” wrote yet another.

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