BMW preparing two ideas for Villa d’Este


BMW M1 Hommage at Villa d'Este

Each spring, the finest automobiles ever to grace tarmac collect on the shores of Lake Como for the Concorso d’;Eleganza Villa d’;Este. It really is a likelihood for the most lovely classics to compete for awards and for automakers and design studios to demonstrate off their idea autos underneath the soft light of the Italian sun. But whilst most of the autos previous and new that present up for the concours are ones we’;ve seen ahead of, BMW takes things a stage additional.

As patron of the concorso d’;eleganza for the previous 10 many years, BMW regularly cooks up anything new for the glamorous extravaganza. Final year it teamed up with Pininfarina for the Gran Lusso Coupé and exposed it alongside the Notion 90 motorcycle. The yr just before that came the BMW Zagato Coupe, preceded by the 328 Hommage and the M1 Hommage (pictured above) just before it.

The theme for this year’;s occasion is the Roaring Twenties. BMW may possibly not have been recognized back then on the exact same level as Bugatti or Duesenberg, but Rolls-Royce sure was.

This yr BMW is keeping up the momentum it set at final year’;s event by bringing 2 ideas to the estate at Cernobbio: one auto and one motorbike. The German automaker has not offered us considerably to go on to guess what kind they may well take, but it has left us a number of breadcrumbs.

For 1, the theme for this year’;s event is the Roaring Twenties – a glamorous era that kicked off only a number of many years soon after BMW was founded. The company may possibly not have been known back then for making the exact same level of glamorous vehicles that names like Bugatti, Duesenberg or even Mercedes-Benz were… but its Rolls-Royce brand confident was. We wouldn’;t be amazed, then, to see either a Rolls or a Bimmer with some retro art deco cues take center stage at the lakeside expo, joined by an equally retro 2-wheeler from BMW Motorrad, which started manufacturing in 1923 with the original R32.

For yet another clue, we couldn’;t assist but recognize that, whilst BMW’;s DesignworksUSA studio (which maintains offices in California, Munich and Shanghai) was not mentioned anywhere in the text of the press release under… but it was tagged on the company’;s press website with the studio’;s identify. So we wouldn’;t be stunned, either, to see Designworks possessing a hand in at least 1 of the concepts’; gestation.


The Concorso d’;Eleganza Villa d’;Este 2014 celebrates the Roaring Twenties and some compelling landmarks.
18.03.2014

Munich/Cernobbio. The glitz and glamour of the Roaring Twenties, an exquisite variety of automobiles, and anniversaries certain to capture the imagination will be the headline points of interest at the Concorso d’;Eleganza Villa d’;Este 2014. The 85th edition of the tradition-swathed occasion on Lake Como will consider area from 23 – 25 May 2014, hosted for the 10th time by BMW Group Classic and the Villa d’;Este luxury hotel. The organisers took the possibility at the Geneva Worldwide Motor Present to reveal extra programme highlights which also tie in closely with some significant anniversaries.

Guests to the grounds of Villa d’;Este and the adjacent parkland of Villa Erba in the northern Italian town of Cernobbio will join the celebrations to mark not only the 110th anniversary of the Rolls-Royce brand, but also “25 Many years of Maserati”. Even though the history of the British luxury carmaker is the theme of a particular exhibition in the rotunda at Villa Erba, the Italian sports auto brand’;s landmark will be celebrated with a unique competition class in the BMW Group Italia Trophy elegance contest and the Coppa d’;Oro Villa d’;Este prize made the decision by public referendum. Between the entrants in this class is a Maserati 450 S. The 1956 racing machine is the second of only 9 examples of this model ever manufactured.

An additional competitors class at the Concorso d’;Eleganza Villa d’;Este 2014 is committed to the umbrella theme for this year’;s event. The visual magnificence so central to the Hollywood dramatisations of the 1925 novel The Excellent Gatsby by F. Scott Fitzgerald sets the scene for the help programme covering the 3 days of the event. On the Friday evening, for example, the Villa Erba parkland will be transformed into an evocative open-air cinema. Entry is totally free for guests to take pleasure in the most current remake of the classic movie The Fantastic Gatsby – starring Leonardo DiCaprio in the title position – on a huge screen. The gala dinner attended by visitors of honour at Villa Visconti and the vehicle parades on the Saturday and Sunday will also reflect the grace and glamour that make the film such a feast for the eyes. “The Fantastic Gatsby” class of the historic car competition will function traditional examples from the Roaring Twenties, such as a model from the legendary Duesenberg brand, all of which will be vying for the favour of the jury and public alike.

2014 will mark the 4th yr of the Concorso di Motociclette attractiveness contest on 2 wheels. And like the versions in the vehicle competitions, the line-up of historic motorcycles will also be immersed in the spirit of the Roaring Twenties. Amongst the designs dating back to the era that types the backdrop for The Excellent Gatsby are 2 4-cylinder models from US brand names ACE and Henderson. Also on the listing of entrants is a BMW R 32 bearing the serial number 26, the oldest identified instance of its variety, with which the magnificent background of BMW Motorrad started 91 many years ago.

A total of 35 traditional motorcycles have registered for this year’;s competitors and the Concorso – now staged in even much more spectacular type. On the Saturday of the occasion, the convoy of historic machines will be accompanied by a nearby police escort on its way from the Villa Flori hotel in Como to Cernobbio. This yr, for the initial time, the bikes will pause briefly at the showplace for the Historic Car Parade at Villa d’;Este ahead of heading on to the adjacent parkland of Villa Erba. There, the motorcycles will line up in front of the jury, who on Sunday will crown the winning entrants in 5 lessons.

As just before, an entry checklist of autos showcasing the 2 their eye-catching attractiveness and the development of engineering and layout in all its historically significant glory defines the distinctive appeal of the Classic Weekend on Lake Como this yr. The Concorso d’;Eleganza Villa d’;Este as soon as once again provides a bridge amongst the previous and long term of motor vehicle aesthetics, with visionary styles from various eras competing for the Concorso d’;Eleganza Layout Award for concept studies and prototypes. Outdoors of competition, the BMW Group will once more reveal a pair of notion research produced by its automotive and motorcycle design authorities.

A number of further specific exhibitions will give visitors the possibility to deepen their knowledge in places such as the historical past of individualisation in motorcycle layout. The “Custom-made Bikes” exhibition, for example, displays spectacular one-off creations based on boxer-engined BMW motorcycles. The MINI brand, meanwhile, turns its attentions to another anniversary: 50 years ago, the traditional Mini won the legendary Monte Carlo Rally for the initial time. And specifically 55 years have now passed given that the presentation of the BMW 700, which went on to become the brand’;s highest-offering model to date, paving the way for the company’;s productive growth above the many years that followed. And at the gala evening at Villa Visconti, a BMW 700 from the BMW Group Traditional assortment will be auctioned – in cooperation with RM Auctions – with proceeds donated to a great trigger.

Applications for accreditation for the Concorso d’;Eleganza Villa d’;Este 2014 can be manufactured on the internet at www.concorsodeleganzavilladeste.com by following the “Press” link. Applications will be accepted on the site up to 31 March 2014. Acknowledgments will be sent out on 25 April 2014.

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