BMW Expands Rentals That Put Young Drivers Behind The Wheel

In contrast to their mothers and fathers and grandparents, who couldn’t wait to get their hands on the vehicle keys, youthful people appear less enthusiastic about vehicles, but will save up for smartphones, tablets and other devices that preserve them linked.  The trend was very first recognized in Japan, but troubling signs then appeared in Europe and the U.S., the place teenagers are not rushing out to get a license as quickly as they’re previous sufficient to drive.

Include to that large youth unemployment charges and their considerations about the environment, and it presents a challenge for carmakers.  BMW and the rental car business Sixt developed the DriveNow “car-sharing concept” in 2011 to appeal to youthful individuals.  They lease out Minis and modest BMWs and battery-powered electric versions at reasonably priced costs.  BMW will include its new electric i3  car to the lineup.  Terms are flexible: individuals can take the autos out for brief spins or longer rides, and each city has several drop-off points.  DriveNow was supplied in Germany’s biggest cities first and introduced in San Francisco in 2013.  Daimler Daimler AG’s rival Car2Go support, which provides Smart automobiles, is incorporating Rome to its ne2rk of 25 cities.

BMW says the enterprise provides a showcase for its vehicles, and it is turning automobile-sharers into buyers.  Earlier this week BMW board member Peter Schwarzenbauer advised Bloomberg Bloomberg at the Geneva motor show that  BMW was contemplating of placing DriveNow in 25 far more cities.  ”In Europe we have shortlisted close to 10 to 15 cities,” a BMW spokesman said on Friday.  ”In the U.S. we have shortlisted round about 8.”

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