The DriveNow system offers the BMW one-series.
March 5, 2014 – 6:50 am ET
GENEVA (Bloomberg) — BMW to broaden its vehicle-sharing system to as numerous as 25 new cities to lure younger buyers in the United States and Europe.
The firm is hunting to include the DriveNow brief-phrase rental enterprise in 10 areas in the United States and 10 to 15 in Europe, explained Peter Schwarzenbauer, the BMW board member responsible for the plan.
“It truly is delivers quite very good opportunities for us to appeal to new consumers,” Schwarzenbauer explained in an interview at the Geneva auto show late Tuesday. The program, which uses Mini vehicles and BMW one-series compacts, at the moment has about 240,000 users.
BMW operates DriveNow in cooperation with German vehicle-rental organization Sixt SE in Berlin, Hamburg, Cologne, Munich, Dusseldorf and San Francisco. BMW is banking on the system to hook youthful buyers on the automaker just before they get older and contemplate getting a car as soon as they have families.
DriveNow permits customers to rent automobiles by the minute and use the automobiles for stage-to-level locations, leaving them parked on city streets when they’;re completed. The program’;s principal competitor is a support from Daimler known as Car2Go, which offers Intelligent autos by the minute in a number of cities.