BlackBerry&#x27s Lofty Targets Uncover Help In Detroit

To anyone who appears at Blackberry (BBRY) as a smartphone maker, seeing Chief Executive John Chen talk about “returning to growth and profitability” might sound a tiny deluded. Its 18 percent drop in 4th-quarter income, reported this morning, appears like further proof that its products are as attractive as a Soviet calculator.

But there is a single spot exactly where BlackBerry nonetheless can not be beat: Detroit. Its QNX software program is powering the revolution in connected cars. It is the platform exactly where such brand names as Google (GOOG) and Apple (APPL) will perform. Earlier this month, Ford (F)dropped Microsoft (MSFT) in favor of QNX for its Sync method. 1 explanation is that it is an open specifications-primarily based system. Windows is not.

That fact may have weighed on Microsoft CEO Satya Nadella yesterday when he announced an Workplace product for iPad. Like Chen, he understands the relevance of embracing the platforms his clients more and more want to use. Even though QNX alone is unlikely to propel BlackBerry to the standing it after had, it’s a essential advantage that Chen intends to exploit.

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