Let it never ever be mentioned that there isn’;t money to be made marketing higher-finish exotic sports activities vehicles. Final month Ferrari revealed that it had recorded record income despite promoting fewer vehicles than the yr prior to. Now arch-rival Lamborghini has reported record income.
For the 2013 fiscal year, Lamborghini has announced that its income has enhanced for the third year straight – growing from 469 million euros last 12 months (just brief of $ 650 million at today’;s prices) to a record 508 million euros (more than $ 703 million). Lamborghini reviews that it has reinvested twenty percent of that turnover back into R&D.
The elevated revenues come in spite of obtaining discontinued its leading-marketing model, the Gallardo, which wound up its 10-yr manufacturing run back in November to make way for the new Huracán. The enhanced revenues came from a larger proportion of Aventadors sold, a rise of 9 % from 922 units in 2012 to one,001 in 2013, representing a record for V12 versions sold in the company’;s background and a waiting list of twelve months for a new Aventador.
At 36 percent of Lamborghinis offered last year, the Americas continue to stand as the Bolognese automaker’;s biggest market place, but not by much: EMEA (Europe, the Middle East and Africa) accounted for 34 percent, while Asia Pacific accounted for the remaining thirty percent of Raging Bulls sold final yr.
– Complete turnover enhanced from 469 to 508 million euros
– Throughout the world deliveries up from 2,083 to 2,121 cars
– Continuing profitability in spite of ongoing higher investments in R&D and factory premises
– Far more than 20% of total turnover invested in research and development
– All-time large in V12 income with a record for the Lamborghini Aventador (one,001 deliveries)
– All new Lamborghini Huracán LP 610-4 receives powerful market response
Sant’;Agata Bolognese, eleven.03.2014 – In the Fiscal 12 months 2013 (31.twelve.2013), Automobili Lamborghini S.p.A. improved its key fiscal figures when much more and marked another successful stage in its brand history of a lot more than 50 years.
With globally deliveries to buyers increasing from 2,083 to 2,121 units, the Italian super sports vehicle manufacturer improved its product sales for the third consecutive yr. These product sales figures are outperforming the industry trends in the super sports activities automobile segment.
The turnover displays a solid development by 8 % from 469 million euros to 508 million euros. This overproportional improve compared to deliveries is due to an enhanced model combine in 2013, one,001 units of the prime model, the V12 powered Lamborghini Aventador LP 700-4 were offered. This is a record for V12 powered Lamborghini versions and represents a 9% increase from 922 units offered in 2012. 2 and a half many years right after its market introduction the buy bank for the 2 Coupé and Roadster even now covers the next 12 months’; manufacturing. Total, 2013 was one more constructive year in terms of profitability.
In its ultimate year of manufacturing, the evergreen Lamborghini Gallardo recorded remarkably secure deliveries of 1,120 units following 2012 when 1,161 Gallardo were sold. With 14,022 units sold over its complete lifecycle, this makes the Gallardo the bestselling Lamborghini of all time to date.
“In the yr of our 50th anniversary, Lamborghini has delivered a extremely satisfying performance, confirming the power of our item and industrial method. Right now the business is driving in direction of the potential from a really sound economic base. With our extremely appealing and new model mix,
ongoing large investments of a lot more than twenty% of our complete turnover into R&D as properly as continuous investments into factory premises and the recovery of the markets we anticipate a new phase of solid international growth into new dimensions in the brief and long phrase” explained Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A.
Lamborghini is a worldwide brand, and income distribution has been well balanced among the 3 regions: EMEA (Europe, Middle East, Africa) 34%, America 36% and Asia Pacific 30%.This permits the company to reply flexibly to fluctuations in single markets need to they take place.
In 2013, the organization continued its path of sustainable growth: enlarging its services and hiring 25 highly qualified professionals in Sant’;Agata Bolognese to address the 2 production demand and new tasks, with one,029 personnel at the finish of the 12 months. As for human resources and ethical commitment Lamborghini has just been awarded 2 critical prizes: the
prestigious accolade “Best Employers Italia 2014”, the 1st Italian vehicle producer to be selected for this award, and the “Ethical Organization” award.
The successor of the Gallardo, the new Lamborghini Huracán LP 610-4, made its global debut at the Geneva Motor Display 2014 and is presently receiving mind-boggling reactions from markets and consumers all in excess of the world. This is also mirrored in the optimistic media coverage of the new auto emanating from the demonstrate. Even just before the official launch of the Huracán LP 610-4, Lamborghini registered a lot more than 1,000 orders for the highly progressive new super sports car designed to set a new benchmark in its segment.