Audi Stays Ahead of Mercedes in Luxury Revenue Race

Final month was a straightaway of sorts for luxury carmakers. Very first, Mercedes stomped on the pedal and posted its best month of product sales in its venerable historical past. Now Audi reviews that it did somewhat much better in March, keeping the lead in the race for swanky car clients around the world and topping its personal earlier regular monthly very best. (BMW (BMW:GY), which has been No. 2 in the contest this 12 months, reports March figures on Tuesday.)


Audi, a unit of Volkswagen (VOW:GY), offered nearly 171,000 automobiles in March, a 15.4 % increase over the 12 months-earlier period. At the minute, the most significant gains seem to be in China, and Audi is in the ideal position to capitalize. The country accounts for nearly a single-third of its organization. In March, Audi sold 37 % much more automobiles in China. Here’s a search at how Audi income broke down geographically last month:


And here’s a search at gains in every single of those markets:


Income of luxury vehicles are developing most strongly in Brazil, but Audi sells handful of autos there. China is in which Audi is moving the needle most. The opulent-automobile method in China has prolonged been to target on purchasers who never ever drive themselves. To that end, producing a spacious backseat with a cluster of handle dials has been the intelligent perform.

But the new chance lies in the burgeoning middle class and experts high sufficient up the seniority chain to get a company vehicle, but lower sufficient that they have to drive it themselves. Among top performers are Audi’s new A3, a compact sedan, and the TT Roadster, which is all about corners, not cushy backseats.

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