Audi passes BMW in global sales to get lead in luxury race

Audi’;s sales had been lifted in February by a 43 % leap in demand for the A3 compact.

March eleven, 2014 – 6:49 am ET

FRANKFURT (Bloomberg) — Audi AG delivered far more automobiles than BMW AG’s namesake brand via the very first 2 months of 2014 to declare the title of the world’s greatest-selling luxury-car automaker.

Audi sold 242,400 vehicles via February, 383 far more than the BMW brand, according to information from the German automakers. At the identical time final yr, Audi trailed BMW, which has held the best spot in the segment for 9 straight years, by 429 autos.

The Volkswagen AG unit will introduce 17 new or revamped models in 2014, including the TT sports activities automobile, in an hard work to hold the lead. The rollouts are component of a plan to invest 22 billion euros ($ thirty.4 billion) more than 5 many years to become No. one in yearly luxury-car revenue for the initial time.

“We will improve deliveries in all areas of the globe, which includes Europe,” Chief Executive Officer Rupert Stadler stated in a speech to be delivered right now at the brand’s headquarters in Ingolstadt, Germany.

Audi’s lead at this level in 2014 reflects the tightening race amongst the world’s top 3 makers of luxury automobiles as they all vie for the No. one spot in the segment. Mercedes-Benz narrowed the gap to Audi by means of February by virtually one particular-third to 26,647 cars and SUVs.

Audi’s sales had been lifted in February by a 43 % leap in demand for the A3 compact and 32 % development in deliveries of the Q7 sport-utility vehicle. Throughout the world, the VW marque sold 9.3 % much more automobiles in the 1st 2 months of the year, compared with BMW’s 79 percent achieve. BMW is expecting to make up ground on its closest rival in the coming months.

BMW response

“The progressive new versions coming out this year, such as the 2-Series Active Tourer and 4-Series Gran Coupe, will give us the momentum to keep developing in 2014,” Ian Robertson, BMW’s sales chief, said these days in a statement.

These models will likely support BMW retain the lead in international luxury-vehicle product sales for a 10th straight year in 2014. IHS Automotive estimates that BMW will promote one.77 million cars, beating Audi’s 1.66 million and Mercedes’s 1.56 million.

Audi and Mercedes have both vowed to overtake BMW by the finish of the decade. Mercedes was last to beat BMW in annual income, even though Audi has in no way held the lead for a total 12 months.

Paying to create new goods and increase production capability caused Audi’s 2013 operating profit to fall 6 percent to 5.03 billion euros, even as income rose 2 %.

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