Aston Martin markets itself as giving the classy substitute to hardcore sports activities autos. Its vehicles are undoubtedly capable, but they are also offered as offering an extra dose of luxury to go along with their power. The firm is leaning hard into that picture in a new brief movie known as The Ar2rk of Vanquish.
More than the grumble of the coupe’;s V12, the announcer reads a poem about the metaphor of life’;s journey, and it positions the Vanquish as a symbol of progress. The movie is interspersed with shots of luxury products like thickly upholstered leather chairs and items from sound method maker Bang & Olufsen, men’;s clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The manufacturing team Correct Motion Pictures designed the quick and has also completed projects for Audi and Sony, amongst other organizations.
Of course, the idea that Aston Martins and other luxury goods are a symbol of life’;s adventure is a small contrived. It is even now just a vehicle right after all – albeit an absolutely beautiful a single. Nevertheless, the movie is an chance for a closer appear at the Vanquish, and its fantastic growl is featured all through. Scroll down to view the video and be swathed in its poetic notion of luxury.