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March 3, 2014 – 9:21 am ET
FRANKFURT (Bloomberg) — Apple Inc. said technologies letting drivers use iPhones with voice commands or steering-wheel buttons will be accessible in vehicles as early as this yr.
Fiat SpA’s Ferrari supercar division, Daimler AG’s Mercedes-Benz luxury unit and Volvo Auto Group will present customers the CarPlay method this week, with other car producers introducing it later on, Cupertino, Calif.-based Apple explained right now in a statement. CarPlay will be accessible as an update to the iOS 7 mobile application on iPhones, and works with the Siri voice-recognition feature.
In-motor vehicle technology is the top selling level for 39 percent of vehicle consumers, much more than twice the 14 percent who cited standard functionality measures this kind of as energy and pace as their very first consideration, consulting organization Accenture mentioned in a examine published in December. U.S. Senate Commerce Committee Chairman Jay Rockefeller, D-W.Va., vowed in February to pursue guidelines for in-vehicle use of mobile phones and Net-linked entertainment methods unless carmakers and suppliers do more to limit disruptions to drivers’ target.
“CarPlay lets drivers use their iPhone in the car with minimized distraction,” Greg Joswiak, Apple’s advertising vice president for the mobile device, stated in today’s statement, launched in advance of the technology’s debut at the Geneva Worldwide Motor Demonstrate this week.