Four Days and Counting: Volvo Reveals its unused ideas for Super Bowl Ad. Four days before the Super Bowl, Volvo Cars of North America still has not unveiled the creative content of its first-ever Super Bowl ad. The company, however, is revealing four commercial concepts it rejected before developing the campaign more than 85 million people will see Sunday.

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T-MINUS FIVE DAYS : VOLVO'S FIRST SUPER BOWL GOES FULL THROTTLE SUNDAY

Mysterious astronaut photo generating Buzz

With the creative content for Volvo Cars of North America's first-ever Super Bowl shrouded in secrecy, many are speculating: Why is a brand like Volvo playing in the big game?

One word: Power.

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THE COUNTDOWN BEGINS: 10 DAYS UNTIL VOLVO DEBUTS ITS FIRST-EVER SUPER BOWL AD

Volvo Cars of North America's first-ever Super Bowl ad will debut in 10 days, and the company today released a still photo from the making of the advertisement.

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Volvo goes all the way…to the Super Bowl

Volvo Cars of North America (VCNA) will for the first time advertise during the Super Bowl, tapping the big game as an opportunity to introduce its new V8-powered version of its Volvo XC90 SUV.

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Volvo XC90 is "Mudfest Champion" for third consecutive year

Volvo's all-conquering XC90 SUV, with more than 50 International Awards to it's credit, has taken a record-breaking third Mudfest Championship title in the face of stiff competition by new entrants from Jeep, Volkswagen, Infiniti and Porsche.

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Volvo XC90 builds on success - adds V8 powertrain

The Volvo XC90 was introduced as the "Next Generation SUV" in 2002. Since that time Volvo's first SUV has garnered more than 30 accolades worldwide, including 2003 North American Truck of the Year and Motor Trend's SUV of the Year.

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Volvo XC90 gets the state-of-the-art V8 powertrain

The Volvo XC90 reinforces its position as one of the most successful SUV models in the premium segment.

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Volvo Announces Pricing for XC90 V8

Volvo Cars of North America, LLC (VCNA) today announced an aggressive pricing strategy for its first V8 powertrain, packaged in its award-winning XC90 SUV. The manufacturer's suggested retail price (MSRP) for the new XC90 V8 is $45,395, well-equipped. The XC90 V8 is scheduled to go on sale in the first quarter of 2005, as an '05 model.

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